This article was translated using AI technology from the Spanish edition. This process may cause errors.
Coca-Cola is a well-known brand. It is everywhere, and many of us grew up drinking it. It was no easy feat to achieve the success it enjoys today. It was not an easy journey. There were many obstacles and challenges along the way that its founders had to overcome to become the huge corporation they are today.
Find out his secrets to success and how you can apply them in your business.
1. 1.
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First, perseverance is key to entrepreneurship. Without this quality you won't be able achieve your goals. Coca-Cola, despite being a market leader and its success, has ongoing advertising and public relations campaigns. If you want to be at the forefront of the market, you know you cannot afford to lose sight of the fact that you have to keep your feet on the ground. It is not possible to see the results of your efforts every day. You must be patient and persistent to ensure that your company achieves the desired reputation.
2. 2.
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Its commitment to its values has also made it a success, as reflected in its marketing and advertising. Coca-Cola's core values are to promote happiness and respect, as well as family unity, regardless of social changes or media.
3. Complete market knowledge
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You must understand the market to ensure that your product is accepted by consumers. You must accept some risk, but it is better to minimize the impact on your company.
4. Add an emotion
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To be successful in launching a product it must be associated with emotion. Coca-Cola campaigns are known for creating experiences and only targeting a specific group of people. Coca-Cola is one of the most successful companies in the world. However, their products make consumers feel special.
5. Storytelling
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To make your product more appealing to customers, tell a story about it. Coca-Cola's origins as a stomach-pain medicine and its invention almost "luckily", is an example of entrepreneurs who love anecdotes: A great idea or an amazing opportunity can come from any place.
6. An unmistakable image
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Your brand's image is your most important asset. To ensure that your brand is remembered and recognized by customers, create a distinctive logo, unique packaging (such a glass bottle) and a slogan. Coca-Cola's logo is well-known around the globe. The brand image is so popular that even the Santa Claus prototype (red suit, white beard) was created by the company to promote Christmas.
