August 27, 2021, 4 minutes read
This article was translated using AI technology from the Spanish edition. This process may cause errors.
Latin America's population is increasingly embracing electronic commerce. Buying online means that you can be part of a new experience. Ebanx data shows that more than 60% of Latin America's population will be reached by 2022, which will mean more than 84,000,000 new consumers.
Beatriz Burquez (Commercial Director of Linio) stated that Linio's Marketplace offers many benefits. These include: security when you make payment via the platform, variety in payment options, wide selection of catalogs from local and international sellers, two-day delivery to all areas of Mexico, or the next day. And of course, everything necessary to find the right product for your home, in one place.
Linio has been in operation for nine years. This is the equivalent to approximately 3,285 days. These strategies were designed so that Marketplace partners can take advantage of great discounts and promotions throughout the year. This has allowed Linio to grow by a steady double-digit rate.
It is also present in Mexico. Chile, Colombia, Peru are the other Latin American countries. This is equivalent to 80% penetration.
Linio
Linio is always looking for new business opportunities. Linio stated during the celebration that it will be aiming to position itself as a marketplace where everything you need for your house is available. It is evident that the category's image has grown with a growth rate of 45% since 2020 and almost 90% in the first semester of 2021.
Campaigns and benchmark actions, such as "Your House is More Alive Than Ever", have been undertaken to compete on the national market. It is certain that the online store will offer a wider range of products than the one you find at the local shop.
Gonzalo Rodrguez from Linio, the Regional Marketing Director, stated that Linio is among the top five most well-known marketplaces in the country. The home and technology categories grew the fastest in 2020, and are still in the eyes of consumers today. He also stated that 60% of consumers decide to buy their products online after they have done a price mapping in a physical store. 32% of Mexicans purchase on digital platforms like Linio based on the variety of payment methods available, product quality, and promotions.
Linio
Linio's challenge in 2021 and 2022 will be to become an expert in the online home category. This is the first search option when you need to remodel or organize any space in your house. You can also earn points by purchasing in Linio, which can be used to gain great experiences.
