Discover Puerto Rico's Brad Dean is Tourism Director of the Year

The National Council of State Tourism Directors of America has named Brad Dean, CEO of Discover Puerto Rico State Tourism Director of Year.
Roger Dow, CEO at U.S. Travel, stated that Brad's ability to understand Puerto Rico's culture and spirit and position the destination for travelers is truly remarkable.

Brad Dean, CEO at Discover Puerto Rico

Gov. Pedro Pierluisi praised Dean for his commitment to Puerto Rico's recovery and growth, as well as being part of the Puerto Rico dreamteam.

Pierluisi stated that despite recent challenges, Puerto Rico's tourist industry has experienced consistent growth under Dean’s leadership. This includes strong branding, which aids in cementing Puerto Rico's status as a destination worldwide, and critical crisis planning, management, which has been crucial in allowing us stay resilient in the face adversity.

After a 15 year stint as CEO of Myrtle Beach, S.C. Chamber of Commerce, Dean took over Discover Puerto Rico's leadership in 2018. He has guided the island's tourism sector through periods of growth and recovery after setbacks such as earthquakes, hurricanes, and pandemics.

Dean was the man behind Discover Puerto Rico's rebranding, which resulted in increased revenues, hotel demand, and arrivals at the airport.

The island is currently experiencing its highest year-to-date lodging revenue. According to STR/AirDNA, hotel revenues for 2021 stood at $377 million while independent rental revenue was $221 millions as of Aug. 17.

The July record for air arrivals was 553,554, surpassing the June record of 512,796.

AeroStar Airport Holdings reported that the second quarter saw 1.3 million more arrivals to San Juan Airport than any other quarter.

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