Candyman Director Nia DaCosta Launches the #TellEveryone Initiative

Nia DaCosta (director of Candyman), Monkeypaw Productions and Universal Pictures launched #TellEveryone to promote the film's social media campaign.


Variety reports that this hashtag is focused on social justice aspects of Candyman's story. It stars Candyman stars Yahya Abul-Mateen II and Teyonah Paarris. Friday, August 27, will see the film's theatrical debut.

Bernard Roses' 1992 Candyman film features Helen Lyle (Virginia Madsen), a researcher for the Cabrini Green apartment block and the mystery behind the Candyman urban legend. This film is sort of a sequel, but it's set in the art world. Anthony McCoy (Abdul-Mateen II), a painter and his mysterious past connection with the Candyman character, revives the Candyman legend.

The Candyman movie website is a place to discuss social issues such as police brutality and discrimination. It also includes the film and hashtags #TellEveryone, #Candyman. The site splash page includes a video recording of an intimate conversation entitled The Impact of Black Horror. Domingo hosts the conversation. He is joined by Dr. Wendy Ashley (Professor and Associate Chair of California State University at Northridges Masters of Social Work Program), Tananarive due (UCLA professor of Black Horror and Afrofuturism), and Yolo Aili Robinson (founder and executive Director of the Black Emotional and Mental Health Collective).

Due is a leading academic on the subject of Black horror. Due explains how the new film delve deeper into the trauma at the core of the Candyman legend. Due stated that fear of Black masculinity, Black males, and fear of the urban jungle was what really fuelled a lot the fear surrounding him. Cabrini Green is a monster. He represents some of the most negative stereotypes about Blackness. It was crucial for Monkeypaw and Nia DaCosta to come and reframe the story of Black trauma through a Black lens and not through the white lens.

You should watch the entire discussion on the website. It provides valuable insight into the film's mythos as well as how the Candyman story is relevant in today's stressful climate.

CANDYMAN-Social Impact Initiative An initiative that promotes social change and encourages people to have conversations about trauma. Read more


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