Adobe announced Thursday that it had purchased Frame.io, the popular company behind the collaborative video production software, for $1.275billion. Bloomberg reports that Adobe tried to develop its own collaboration software, but decided to buy Frame.io as some customers already used it in their workflows.
Frame.io makes reviewing edits and footage fast and easy online, Google Workspace-style. Clients, editors, and anyone else can access the cloud-based software of Frame.io to view and store footage. They can also leave feedback by simply sharing a link. Frame.io integrates with many popular video editing software such as Adobe Premiere Pro, Apples Final Cut Pro and Avid Media composer. Frame.io is not new to The Verge, as the video team has been using it for many years.
Frame.io will continue to operate independently until Adobes deal is closed. After that, the founders of Frame.io, Emery Wells, CEO, and John Traver, co-founders, will join Adobe. Adobe states that Wells will still lead Frame.io's team and report to Scott Belsky, Adobes chief product officer. Wells stated that Frame.io, the product you love, will not be discontinued. He also said that Adobes ownership will provide more resources and better integrations with Premiere Pro, Creative Cloud, and other software. Wells also stated that Frame.io will continue to support non-Adobe software such as Final Cut Pro, Avid and DaVinciResolve.
Adobe's Creative Cloud may be growing
Frame.io's future plans are not outlined in either announcement. You can currently use Frame.io in a limited edition for free or you can pay $15, $25, or custom enterprise pricing to get varying amounts cloud storage and users. It's easy to see these plans being seamlessly integrated into Creative Cloud subscriptions in the near future. The Verge asked Adobe if they plan to include Frame.io into their existing subscriptions in the future.
Adobes has made efforts to include its collaboration features in Premiere Pro, Photoshop and Illustrator, but nothing quite like Frame.io. The acquisition of the company could be a sweetener for those who are already Creative Cloud subscribers and strengthen Adobe's grip on the creative industry in general.
