Samsung's latest foldable smartphones were unveiled at the Galaxy Unpacked event. Samsung's latest foldable smartphones, the Galaxy Z Fold 3 & Z Flip 3, are packed with improvements and refinements that bring Samsung's foldable efforts closer towards mainstream. Samsung hasn't been shy about its goal to make foldable phones more accessible to consumers. This is why the successors to the most popular foldable phones are being launched at lower prices.
We want to find out if these are enough to convince you to purchase a foldable smartphone or if you prefer more traditional slabs of smartphones.
Counterpoint Research analysts predict that the foldable market will grow 3X this calendar year compared with 2020. This is largely due to Samsung which could hold up to 75% of the market through 2023. However, more companies are expected to enter the foldable marketplace in the coming years. This will make them more widespread than ever before.
Samsung is not the only company that makes foldable smartphones right now. Motorola has hit the nostalgia button with its new Razr, but we might not see another one this year. Both Xiaomi and Huawei have their own tablet-style smartphones.
As Google prepares to launch the Pixel 6 Pro and Pixel 6 Pro, rumors are circulating about a possible Pixel Fold. Although not much information is available about the device it would be a further indication of how serious Google is about hardware and the expansion of the Android ecosystem.
Cupertino is also believed to be interested in the foldable market. Rumours suggest that Apple will launch its own version sometime in 2023. Although it is not clear if Apple will go for the fold-out tablet/tablet hybrid, or the smaller flip phone style of the iPhone, it is more likely that the latter.
Samsung hopes that foldables will become more affordable and mainstream as they enter the market. Is that enough to justify the cost right now?