Older adults are among the fastest growing demographics. However, they are still very underserved in terms of consumer tech.Globally, 1.5 billion people over 65 are expected to live in 2050. This means that those who have lived longer and more active lives will have more money to spend.Yet, startups continue to release products that are geared towards younger users, according to Lawrence Kosick (co-founder of GetSetUp), an edtech company that targets 50+ students.He notes that partnerships are a great way to grow your business if you offer a value-added, scalable service to the older adult market.Members can only access the full Extra Crunch products.Get 20% off your one-year or two-year subscription by using the discount code ECFridaySukhinder S. Cassidy (author of Choose Possibility) will be interviewed by Danny Crichton, Managing Editor, on Thursday, August 19 at 2 p.m. PDT/5:30 p.m. ET/9:00 p.m. UTCSingh Cassidy, the founder of theBoardlist premium talent marketplace, will talk about making the leap to entrepreneurship after leaving Google. She'll also discuss her time as CEO in Residence at Venture Capital firm Accel Partners, and the framework she created for taking career risks.They will be happy to answer questions from the audience. Please add the reminder to your calendar so you can join the conversation.Thank you for reading Extra Crunch this Week! Have a great weekend.Walter ThompsonSenior Editor, TechCrunch@yourprotagonistDear Sophie, Can you hire an engineer whose greencard is being sponsored in another company?Dear SophieI would like to make an offer to an H-1B-certified engineer who has been in the U.S. for nearly five years. Our startup is interested in hiring her as a senior engineer. Her current employer sponsors her for an EB-2 greencard.What happens to her greencard process? Is it possible to take it over?Richmond RecruitingThree lies VCs tell themselves about startup valuationsScott Lenet, president at Touchdown Ventures, shares his candid thoughts on cognitive dissonance in venture capital.There is a lot of competition in the market for deals. But there are also ways to bring back high startup valuations to earth.For example, early investors are at risk of conflict of interest with later participants. Many VCs are logo hunters and just want to be able to boast about their accomplishments.Lenet writes that venture capitalists must stop believing that a valuation too high is OK.VC is currently telling the tortoise-hare story.The Aesops tale about the tortoise that defeated an arrogant Hare is multifaceted. It can be interpreted in many ways, including the virtue of perseverance, taking on bullies and how an oversized ego can destroy natural talent.Marc Schrder is managing partner at MGV and says that the allegory applies to venture capital because a slower, more steady, and more personal approach results in better outcomes.It is important to take the time and get to know founders.What is driving this global increase in media spending for retail?Advertisers are now turning to retail media as the pandemic has changed consumer behavior.Retail media generate high-margin revenue streams by using the vast amounts of data they collect at both the individual and aggregate levels. Cynthia Luo, head marketing at Epsilo's e-commerce marketing platform, says that there are many ways to do things.New York City's tech startups could be headed for a superheated exit.Alex Wilhelm and Anna Heim admit that we lied when they said that The Exchange covered 2021's venture capital performance.Yesterday they reviewed a detailed report by NYC-based VC firm Work-Bench about the city's enterprise tech startups.New York City's enterprise footprint is large enough to warrant being considered a major market for startups, Anna and Alex conclude. This makes its results an indicator.If New York City is setting the stage for a massive wave of unicorn exits over the next four to eight quarters we can expect similar results in other enterprise markets around world.A disaster recovery plan can help you get into the cloud quickly.Nearly all businesses will eventually migrate to the cloud because of the rapid pace of digital transformation.Companies can get comfortable using disaster recovery as an service (DRaaS) before making the shift to digital. Even a partially managed DRaaS service can help an organization be more resilient and reduce the IT staff's workload.It's also a smart way for tech leaders in their companies to call the shots and get on board with the cloud revolution.The best places to invest and build can be determined by regulationsNoorjit Sidhu is an early-stage investor at Plug and Play Ventures. He writes in a guest column about how the decisions of government, the wider legal system, and their combined level of scrutiny towards a subject can impact market timing and the longevity of an idea.Sidhu writes that there are three areas in which regulators are currently looking for outsized returns. They are taxes, climate, and telemedicine.Chinese regulatory shakeups have not affected VCs so farChina's tech scene has been the subject of a lot of news lately. Alex Wilhelm and Anna Heim write about how the Chinese government cracked down on technology companies.They write that the result of the government's retaliation against some of China's most well-known companies was falling share prices.However, has this affected the venture capital markets? SoftBank announced this week that it would suspend investments in China. However, the numbers for Q2 show China is more stable than Anna and Alex expected.To make the most out of M&A, do a quality analysis of your earningsStartup founders are likely to raise Series A funds (and C and D, hopefully), make strategic acquisitions, or even sell the company.Pierre-Alexandre Heurtebize is an investment and M&A director at HoriZen capital. He writes in a guest column.He walks you through a framework to think and organize a QofE in every M&A or private equity transition.Kubernetes is a hot topic among VCs. Here are five reasons why.This was once a Google internal project. It has now been made open-source and is one of the most talked-about technologies in software development. Komodor's co-founder and CEO, Ben Ofiri writes about Kubernetes. He calls it the new Linux.Software developers will appreciate any tool or platform that makes it easier to use, secure, and troubleshoot.
