The Chicago White Sox celebrated at home plate when Tim Anderson #7 of Chicago White Sox scored a game-winning, walk-off homer in the ninth against the New York Yankees. This was on August 12, 2021 at Field of Dreams, Dyersville, Iowa.Fox Sports was thrilled to be able to host the Field of Dreams Major League Baseball game.According to the network, MLB's movie-themed game between the New York Yankees (and Chicago White Sox) attracted an average audience of 5.9 million viewers on TV and streaming. It was the most-viewed MLB regular season game on TV since 2005. The Yankees-Boston Red Sox game on Oct. 1, attracted 5.9 million viewers.In Dyersville, Iowa, the game was played in a baseball park built right next to a cornfield. This scene is reminiscent of the scene in the 1989 Universal Pictures film starring Kevin Costner. Costner entered the field in a cinematic manner, being followed by Yankees players and White Sox players who were wearing throwback uniforms.In a Hollywood-like finale, the White Sox defeated the Yankees 9-8. The game ended with Tim Anderson's ninth-inning home run for the White Sox. After trailing 7-4, Yankees hitters Aaron Judge & Giancarlo Stanton hit their two-run homers to end the ninth inning. Stanton's home run gave the Yankees an 8-7 lead, but Anderson saved the White Sox from their nightmare.Fox Sports reported that the game attracted 6 million viewers from 8:45 to 9 p.m. Eastern Time. Top markets outside of Chicago and New York were St. Louis, Kansas City and Hartford, Conn.According to Sports Business Journal, an executive at Fox Sports estimated that the network would record a record-breaking sales number from any MLB regular-season game it airs. However, the executive did not disclose any figures.Kevin Krim, founder and CEO at EDO advertising metrics data firm, stated that brands were able to draw NFL-like impressions from searches. EDO employs analytics to track brand searches, product sales and other data when ads are aired. This helps networks and companies determine the value of ads during sporting events.Clients include Fox Sports, ESPN and NBCUniversal, the parent company of CNBC.Krim stated that Hyundai's 30-second spot was one of the most popular ads. It drew 35,000 incremental search results in just minutes after its Field of Dreams broadcast. Krim said that this would be a great number for an NFL football game on prime-time. Krim also stated that Thursday night NFL games attract an average of 43,000 searches about automobile ads.Krim stated that a segment of marketers want to be innovative and are attracted to custom sporting events such as the MLB Field of Dreams and the National Hockey League Winter Classic. He said, "And it certainly helps networks have a brand new thing to sell." It takes time, but it gives you something.Two teams with strong records were also playing. The Yankees are still in playoff consideration, seven games away from first place. Meanwhile, the White Sox hold a comfortable 11.5-game advantage at the top of the AL Central. MLB is not competing with other sports, as it has only to contend with the NBA's Summer League games or NFL preseason contests.The Field of Dreams game was originally scheduled to include a White Sox-Cardinals contest in 2020 season. However, it was postponed because of the pandemic.
