Everyone was shocked when Salesforce announced this week its new video streaming service, Salesforce+. Although not all reactions were positive, some company watchers wondered if there was more behind this announcement.Salesforce is trying to grab LinkedIn and other SaaS content publishers and platforms if you pay attention. This video streaming service could serve as a launch pad for a larger content platform where partners produce their own content and use Salesforce+ infrastructure to help them market to and nurture their customers.This video streaming service could launch a wider content platform. Its partners will produce their content and use Salesforce+ infrastructure to advertise to and nurture their customers.This is exactly what Salesforce has done with its online marketplaces, industry events, and other initiatives to great success. In its most recent quarterly earnings report, Salesforce reported that it had generated nearly $6 billion. This is mainly due to the sale of its marketing, sales and service software. It does not produce any content. However, Salesforce has a lot of experience in putting on Dreamforce, its huge annual customer event, as also smaller events throughout the year.Salesforce+ seems like a huge, ambitious, and expensive content marketing strategy. According to reports, the company has employed a large number of professionals to produce and manage content and set up a studio for broadcasting and production to create quality shows in-house. It believes that by using content from Dreamforce, the highly successful customer conference that was attended by thousands of people each year, it can launch and build momentum. It is not clear on the long-term goals of its business.
