Communication in the modern world is all handled online, leaving many wondering how to create lasting impressions online. Social skills are an important factor, but email signatures are what create a great lasting impression with business emails. That’s why we put together these great tips on creating an email signature that really works.
Keep it to a few lines
All your email signature needs is your name, job title, the name of your company, and social links such as a phone number and some other contacts. Creating a personalised design with this information is what makes it memorable.Include some social media account links, with a focus on your professional accounts. Leave your personal Twitter account filled with memes and jokes for your friends. A LinkedIn profile is one of the most effective professional contacts, but you can put anything you want in there; Facebook, Instagram, YouTube, 500px; anything that you think shows your professionalism.Add links to your signature to showcase your achievements
This link could be to your products or our blog, but it should be one that perfectly outlines your offerings. Sharing this makes the signature a little bit more exciting and professional.Include a wake-up call
A “wake-up call” is something that prompts the reader to take action. It’s something that can have a profound effect on the human mind. If you have an event coming up then tell them to attend it and link to it, announcing and linking to the event at the same time.Don’t overstuff it
Putting too much in the email signature means people are less likely to follow any links or follow through their conversation with you. This is known as the Paradox of Choice, and there’s no escaping it. All you need is your name, some contacts, your title at your company, and the name of your company.Remember to add an image
The image could be the banner or logo of your company, but the best way to make yourself recognisable is to include an image of yourself. There are a few additional tips on using an appropriate image of yourself in email signatures. You need to look cheerful but professional. It also helps to use a color image as these are more memorable than black and white ones.“Sent from my iPhone” can be enough
It’s strange but true; just having the simple email signature of “sent from my iPhone” could be enough. This isn’t because you seem more credible and genuine because you have an iPhone though. It’s because this short and simple signature tells the reader that you’re currently out and about and on the move, but still found some time to stop and message them. This says a lot about how respectful you are and makes you look better. Research has also suggested that typos are forgiven when the message ends with this signature. Everyone knows the horrors of autocorrect and so they put the mistakes down to your phone, and not to you.
Summary
So, here’s what we’ve learned today.
Do- Use images
- Include social links
- Use a professional generator
- Include a Call to Action in the form of a banner
Don’t- Use quotes
- Include a disclaimer
- Use a lot of colors
