Emirates Really Put a Flight Attendant On Top of the World's Tallest Building in Crazy Marketing Stunt

Burj Khalifa, at 829.8m (2,722 ft), has been dominating Dubai's skyline for over 12 years. It holds the title of world's tallest building for more that 12 years. The iconic skyscraper has been through many incredible stunts over the years. But none were as amazing as this crazy one that Emirates Airline pulled off.You would think Emirates' latest marketing campaign is a piece of CGI magic. It would seem impossible for real-life to pull off such a feat. You would be wrong.Emirates did indeed put a flight attendant at the Burj Khalifa's top to celebrate the opening of travel to the United Kingdom. In the Emirates classic cabin crew uniform, Nicole Smith-Ludvik, a skydiver and stuntwoman, was flown to the top of the skyscraper by helicopter in scenes that Tom Cruise would not be able to replicate.Prime Productions AMG and TECS Events Services produced the campaign. They confirmed that it wasn't just a green-screen production.We were privileged to be part of this special project, not only because we were trusted to bring it to life (yes this is very real), but also because it will mean so much for many families that have been separated from their loved ones between here in Dubai, the UK and Dubai, wrote TECS Event Services in a social media posting.Smith-Ludvik stated that it was unsurprisingly one of the most exciting and thrilling stunts he'd ever performed.The entire purpose of the stunt was celebrating a United Kingdom decision to reopen travel with United Arab Emirates (UAE).Before the pandemic, the United Kingdom was one the Emirates' most important markets. However, the British government placed the UAE on its travel red list in January. Only British citizens are allowed to travel to the UK from Dubai since then. They must also quarantine for 10 days in a hotel.Anyone can travel to the UAE by downgrading it to an amber-list country. Emirates is already reaping the benefits.Adnan Kazim, the airline's chief operating officer, stated that we have seen a surge in inquiries from customers who want to travel to their families to see them since the UK announced last night.Kazim said that Emirates is currently reviewing our operations in the UK. Any service restarts will be announced in the normal manner.Red List bans on Dubai were imposed because ministers were dissatisfied that so many Brits were choosing holiday in Dubai during a pandemic. Now that the restrictions have been lifted, there is pressure to reopen international travel.It is clear that Emirates is thrilled with this decision and looks forward to welcoming back British customers.