August 7, 2021, 4 minutes readEntrepreneur contributors do not necessarily agree with the opinions expressed.We began producing real-estate videos back in 2012 after data showed that most people were willing to watch a 3-to-4 minute video. Video tours were a new concept and potential buyers and nosy neighbors had a longer attention span.This is no longer the case.We have now created over 1500 videos on real estate. We can now look at the data and see how many people are watching these videos. We looked at analytics on our Youtube channel, See Your House Now. Our real-estate videos now have an average duration of one minute and forty-two second, which is slightly lower than last year.Why is this important? It tells us three important things.Do not save the best for lastDon't waste that precious forty-two seconds you have with them on something irrelevant or unattractive. Don't leave the backyard out of the presentation if it is important. You'll often want to follow the natural flow and start with the exterior of the home, then move on to the interior. A backyard can often be more appealing than the front. Recently, we shot a home measuring 6,000 sq.ft. on a pond. It was hard to see the front because of large trees. However, the back was spectacular with its large pond and walkout basement. It is the backyard's grandeur and pond that attracts potential buyers when marketing a property such as this. We showed it first.Related: 7 Fintechs Are Shaping the Future of Real EstateBegin with attention grabersTo grab someone's attention, you should quickly identify the three most important features of the property if you are doing a voice-over. You might say, "Close to hiking trails, schools and full of upgrades inside." This would be a great way to start the video. Viewing habits are more short-term, so it is important to make the most of your time to attract buyers. Consider someone scrolling through Instagram. They will scroll on Instagram if every tour they see is filled with music and large drone shots. Your ideal buyer will not scroll to the next post if you don't mention three key features.Related: 5 Mistakes Franchisees Make when Looking for Business Real EstatePromote your personal brandA video tour can be a great way for your company to be promoted, regardless of whether you choose to appear on camera. Because time is limited, ensure that your contact information and name are immediately visible to anyone who clicks. An animated lower third should include a photo, contact information and social handles. Ask for a "motion graphics package" when you recommend this to your video provider. Your video tour, unlike a billboard or bus banner, will be seen by millions of people as a suggested YouTube video.Your logo can be used as a "bug". A bug is a small image that you can see in the bottom right corner on a video. They are used to identify the TV network that you are watching and remind you of it. It's a way for big TV networks to build brand loyalty and brand recognition. You can do the same.Your real-estate video is like a movie trailer. The trailer should not show any insignificant or boring parts of the film. Don't show unfinished areas, powder rooms or utility rooms. Show the best of the film and people will purchase tickets to see the whole movie/home. You can call them or send an email to get the ticket.Related: Why Real Estate Investing is Important Right Now
