The growth industry is maturing. In an interview with Grow with Ward, Ward van Gasteren spoke to us this week. He said that there are fewer hacks and more teams. There is more emphasis on velocity. Everyone in the field is quickly learning the best practices and implementing them faster. What then?A growth professional can help founders find their way. Van Gasteren discussed the importance of knowledge and qualitative feedback, systemic approaches, and when/how you should experiment.TechCrunchs' growth marketing roundup features two guest columns by Sam Richards and Stewart Hillhouse. They discuss how to build a growth team. Below are some recommendations from growth marketers in the community. Please fill out the survey if you have worked with a growth marketer.Marketer: Maksym Podsolonko, Fractional CMORecommendation by AnonymousTestimonial: They offer hands-on support in marketing and take complete ownership of the marketing function. This is a great option for companies who don't need a full-time CMO.Marketer: Tate Lowry, RanqRecommendation by AnonymousTestimonial: Since Here Pup sold their e-comm site, they have been in my sights. Tate and Perrin understood exactly what my website needed to grow. They did not make empty promises and they never tried to nickel and dime us along the way. There are few honest and genuine agencies who will actually help you.TechCrunch will help you find the top growth marketers for startups. We will share your recommendations with everyone by completing this short survey.Demand Curve: The tested tactics for growing newsletters. Stewart Hillhouse is the senior content lead at Demand Curve. He discusses strategies for email newsletters. Hillhouse says newsletters can have a nearly 40x return on investment, but it takes effort to do so. This article will discuss the 60% rule for newsletters, the strategy behind email timing, and the importance to quality over quantity. Hillhouse says, "We have not seen a correlation between the volume of emails and conversion rates."(Extra Crunch). Demand Curve: Questions that you must answer in your paid searches: Hillhouse wrote this Extra Crunch article about 14 questions you should answer with your paid searches. He mentions acceptance and how shopping in real life can be viewed as a social activity. Shoppers will look into others' carts, compare their preferences and ask for feedback. Hillhouse explains how you can replicate this behavior for online shopping.(Extra Crunch). Sam Richard, senior director for growth at OpenView shares his insights about how to structure and hire a growth team. Richard states that a strong growth-minded hire should already be familiar with benchmarks and be able identify the growth lever in your customer journey that needs the most assistance.Ward van Gasteren's thoughts on growth hacking today. Ward van Gasteren talked about common misconceptions about growth hacking such as the idea that it is a perfect method. We were informed that the hard data in your analytics tools will only show you what is slowing your growth, not why.Are you looking for a startup growth marketer? Fill out the survey to let us know.
