TOSHIFUMI KITAMURA/AFP via Getty ImagesThe obsession of a Japanese entrepreneur aged 52 has brought him $817 million.Premier Anti-Aging shares have more than tripled in value since October's listing.Kiyoshi Matsuura said to Bloomberg that she is an anti-aging freak.Subscribe to our daily newsletter 10 Things Before The Opening Bell.Premier Anti-Aging Co founder and CEO Kiyoshi Matsuura has seen his share increase to $817 Million. The shares more than tripled in October, making it one Japan's most-loved stocks.Premier shares rose by as much as 2.1% Tuesday and are up 183% since they went public.According to reports, the 52-year-old entrepreneur launched the company in December 2009. He was motivated to create age-defying products and supplements in a market that is expected to reach $34.2 billion in 2020.He was so upset by the idea of losing his hair as an adult that he started using anti-baldness treatments as a teenager.Matsuura said in an interview that she is an anti-aging freak. "I began using the anti-baldness treatment at 18 and have continued to use it since then."Premier Anti-Aging was listed on the Tokyo Stock Exchange last October. It has become one of Japan’s most successful stocks in just one year. According to Bloomberg, it has concentrated on direct sales to online consumers, which account for 70% of its total revenue.Matsuura holds 21.5% or 1.8 Million shares of the company.Duo, the company's flagship product, was launched a year after Premier. It is popular with Japanese women in their 40s and 30s. Matsuura stated that Balm sales have increased every year since its launch thanks to TV ads.Matsuura said that online sales are a result of the COVID-19 pandemic. This has driven strong consumer demand for tech-focused companies.Premier expects expansions and a tie up with China's Tencent Holdingss to achieve its annual revenue goal at 100 billion yen ($912million) by 2026. This is an increase from the forecast of 31.5 billion ($288 million for 2021.Continue reading: Peter Brandt, an unknown market wizard, achieved an average annual compounded return (compound) of 58% for 27 years. This highly successful trader explains how he finds asymmetric opportunities and shares 2 rules to avoid popcorn trades'.
