There was a lot that went into changing the name of Cleveland's MLB team. They had to go through all of the suggestions and get a sense of the needs and preferences of the fans, then they had to think about logos and such. This is where you and I know more. They would tell you that this was to justify the ungodly amount they spent on consultants and design firms to make their choices.AdvertisementStill, with all the things we cant imagine that go into changing the name of a Major League Baseball team, youd think someone somewhere an intern, an assistant, or the president himself would just say, Hey, Im going to take literally a half a second to type in ClevelandGuardians.com, just to see if anyone has it.Oops!A male roller derby team now dictates the future of a MLB team's name. Yes, there are also male roller derby teams. There are more than just the tattooed girls who take over the jukebox at bars on Saturday nights. Since 2011, the Cleveland Chapter has been the Cleveland Guardians. They own the domain name and have social media accounts on Instagram and Facebook. They didn't use Twitter because they didn't want to get into the Twitter mud. They couldn't be more wrong.It appeared earlier in the week that the baseball team was close to an agreement or were in talks with the roller derby team, but both sides remained mum on the matter. The trademark application was filed by the MLB team on July 23rd and followed suit by the roller derby team on July 27th. The baseball team also filed a trademark application in Mauritius in April. This will give it priority. Due to the pandemic, the roller derby team had not been active for two years. The website was updated recently for the first time in 2018, and is looking for volunteers and players for the 2022 season. The baseball team will almost certainly claim that the lapse in activity makes it more popular.If it really wants to fight it. A settlement of any amount in excess of six figures would be an enormous sum for a roller-derby team and a mere pittance for the MLB. This is the MLB team, which has eschewed an actual MLB outfield for many years. They probably lost a World Series due to it.The roller derby team has gotten more attention than it could have hoped for and should make the most of it before it has to quit the fight. We know it won't be able spend as much on legal battles as the MLB team.It is a great lesson in how stupid a company can be, even though it is huge. It would be reasonable to assume that a Google search would have been one the first steps. Perhaps it thought that if they reached out to the roller derby team prior to the official announcement word might have leaked. It will cost them at least several hundred thousand dollars more to save this.AdvertisementThis is how you can tell Francisco Lindor is a better Met.
