Bianca Roccisano and Bridgett Roccisano were the founders of Booby Tape. Photo Credit: Courtesy Booby Tape. Photo Credit: Courtesy Booby Tape.Booby Tape was founded by sisters Bridgett Roccisano and Bianca Roccisano in 2018. It is a breast care company that offers boob lift tapes, silicone inserts, and nipple cover. They came up with this idea because they couldn't find any other product that could solve the problem of tape that could be used for a breastlift without having to undergo plastic surgery.The natural breast lift is a simple, affordable solution that allows two large-breasted sisters to have a breast lift.Booby Tape is today more than just a product. It is a brand that encompasses a whole universe of breast and chest care products.This universe is now available in more than 40 countries and more than 2,000 stockists.Their goal? Booby Tape should be known as the generic brand for breast accessory solutions, essentially Kleenex to tissues.Booby Tape Skin was launched in February 2021. This is a part of their goal to be a one-stop shop that caters to breast health. Booby Tape skin includes cream, lotion, and a pink clay face mask to ensure that self-care and skincare cover the breasts.The beauty of Roccisano's success is not only the hype, but the fact that Booby Tapes products actually work. Booby Tape is a blend of fashion and function, and boasts great branding and a humorous title.Booby tape is a product that was born out of a struggle. Bridgett says this. When I had an event to attend I used to go to the hardware store to buy gaffer tape and other electrical tapes. I was also tapeing up my boobs and ripping off my skin in the process. I thought, "This is absurd, I'll just purchase boob tape." I went online to search for it, but couldn't find it anywhere. We knew that we had to do something.They got into product development, and the rest is history.We realized that not all women face the same challenges. We know that not everyone can afford to have a boobjob. That's why we created our tagline: Say goodbye to $15,000 for a boobjob. Bianca says that we are here to help you for $21.95.Original Booby Tape. Photo Credit: Courtesy Booby Tape. Photo Credit: Courtesy Booby TapeThe Roccisano sisters are more than just innovators and entrepreneurs. They have won awards such as Australian Young Entrepreneur of Year in 2020 (in Melbourne), as well as celebrity recognition in Booby Tape with appearances in stores like Pretty Little Thing and Revolve as well as major supermarket chains and pharmacies in the UK and Australia.While they had humble beginnings as children in Australia, the Roccisano sisters had started two businesses before developing Booby Tape. The launch of Melbourne Stylists was the beginning of their entrepreneurial journey. Bianca was just 25 and Bridgett, 21 at the time.Their parents taught them to dream big and work hard to get their money.Bianca and Bridgett were able to invest $200 in Melbourne Stylists. At the time, they had no money. Because it was a service-based company, the money was used for building a website.The sisters discovered that there was a market for their fashion looks for the red carpet seven years after they founded Melbourne Stylists.Bianca and Bridgett was born. The sisters, who have seven years of experience working with Melbourne Stylists turned their new venture, Bianca & Bridgett, into an international multi-million-dollar company in just 12 months. Their $100,000 initial investment was repaid by their bank loan in three weeks.Booby Tape was next, and it launched shortly after Bridgett and Bianca. Booby Tape was also made by the Roccisano sisters.The business was started with $15,000, $1,000 of which we spent for a photoshoot. We had very little product at the beginning, but we believed that we could be a multi-million-dollar global brand if we looked like one.(The $15,000 they used for Booby Tape self-finance came from their fashion brand Bianca and Bridgett.We started it in Australia. Bianca says that the brand and marketing, which we are very involved with, makes it look like a global brand.They were able to build the business together through their combined education and expertise. Bridgett studied graphic design (she designed Booby Tapes logo), and Bianca a Bachelor in Law. Their combined knowledge has enabled Booby Tape to thrive, as well as its spin-off products.Booby Tape Skin was the first skin care brand to be specifically designed for breasts. It is based on the most common issues women face in that area. The idea was first suggested by the Roccisano sisters years ago. When COVID arrived, the sisters were able to devote more time to it and launch it eventually.Booby Tape Skin was born out of our desire to expand the product range. Bianca explains that we normally didn't have the time to grow the business so this was our chance to launch the skin line and it was a stay at home product.Although you can use facial or body skincare products on your breasts and décolletage, the founders wanted to make products that addressed chest skin concerns.They discovered a common need and the demand existed. Booby Tape was a multimillion dollar business in its first year. They are expected to make over $10 million this year, and $20 million by 2022. This will be Booby Tapes 4th year of business.Bianca shares this: People often ask us what are the essential elements of a successful label. And I respond, branding is essential. Marketing is essential. Marketing is essential, but even more important is a product that works. Today, you need to be able to prove it.The Roccisano sisters insist on showing results from Booby Tapes Instagram account, without any filtering or retouching. And truly believing is what you see.Our Instagram shows that we have women all sizes. We show stretch marks without any editing. It's becoming a brand that empowers women to embrace their female bodies.Bianca and Bridgett launched a consulting agency to assist other female founders in launching brands, based on Booby Tape's financial success and their success so far. This was in response to many requests for business advice.Bianca claims that we created the world's first company and are now working to make it a household name. We are very proud. Booby Tape is the baby of our company and we aim to make it a global brand. We're here for that.
