Google offers everything, from hardware free of charge to exclusive features, in an effort to increase YouTube Premium sign-ups. It's back to basics. A lower-priced subscription plan is being tested in Europe by the company. It allows you to view ads-free without downloading any offline, YouTube Music or background playback. Resetera users first discovered the new YouTube Premium Lite tiers in Sweden, Finland, and the Netherlands while trying to cancel their paid-for service.The plan is 6.99$8.32 per month. This price is the same as for the student tier. Normal pricing is 11.99$14.26. YouTube also confirmed to The Verge that it is testing the offering in Norway, Denmark, Luxembourg, and Luxembourg with local equivalent pricing. Netflix Basic is available in many of these regions for 7.99 (or $9.50).YouTube Premium Lite states that you can access YouTube and YouTube Kids on multiple devices, including mobile, desktop, and TVs. YouTube has offered incentives to paying users in the past. These include free products like Google Stadia or neat features such as automatic downloads.However, since its launch and subsequent rebranding, it has been more of a bundle service with YouTube Music. This may not appeal to those who already pay for Spotify or Apple Music. The core experience will be ad-free and more appealing to viewers. This could lead to increased subscriptions.
