Jay Pickett, a long-time actor in soap operas, has passed away. He was doing his job in front the camera.Jay died on Thursday while filming a new movie called "Treasure Valley" set in Idaho. Jim Heffel, Jay's costar and coproducer, shared the sad news via Facebook, explaining that Jay actually died as they were about to start shooting a scene.We are waiting for your permission before loading the Facebook Post.He wrote, Jay died while riding a horse to tie a steer in Treasure Valley, Idaho. This is the way of a cowboy. It was not clear how he fell over. However, it seems like it was sudden and the official cause of his death is still unknown.Travis Mills, another star of the movie, posted to his FB page to speculate that it was a heart attack. He also noted that everyone tried to save him at the time.Jay was involved in this project as he was producing, starring and writing the script. This sounds like a classic Western movie, and it was set to be released next year.Jay has certainly had some film experience throughout his long career. But he is most famous for his TV work -- or daytime TV, should we say -- which began in the 1990s with "Days of Our Lives," where he played Dr. Chip Lakin.After a short time on "Days", he moved to other soaps, where he played more prominent roles. Jay played Frank Scanlon in "Port Charles" over 700 times between the late 90s and the early 2000s. This was to great fanfare.Jay was then cast as Jay in the "General Hospital" series for two years.His wife Elena and their three children have survived him. Jay was just 60.