July 31, 2021 7 minutes readEntrepreneur contributors do not necessarily agree with the opinions expressed.Would you embed just one code snippet onto your website to double your engagement on Pinterest?Let's get to the point. There are two types of Pinterest pins: Rich and average. This is the one that drives more organic traffic and more clicks to your site.Rich Pins is a must-have if you sell any type of product online. I'm about to reveal this amazing tool that literally changed my life.What are Rich Pins?Rich Pins provide backend metadata to Pinterest that gives it more information about your product. This allows Pinterest to offer a richer experience for searchers. You can think of the same pin but with additional information that is automatically linked to it. This makes your pin more conversational and engaging. This is how to nail your Pinterest strategy.It's an invisible link between your website data and your Pinterest content. This shares more information about your product, making it stand out from a sea of other similar products. Sales.Rich Pins display metadata on a technical level. This includes keywords and phrases as well as price tags from pages that you have embedded your code. Rich Pins are a way to display your site's metadata whenever someone saves your content. This allows buyers to be prepared to buy once they arrive on your sales page.Metadata is super...well, invisible (AKA invisible). However, you can distinguish a Rich pin from a normal Pin by looking at the information available on the Pin. This content is synced from the eCommerce website that linked to the Pin.How to use Rich Pins in Pinterest and the various types of Rich PinsYou can create four types of Rich Pins:Article pins are exactly what it sounds like - content from a website with a story or blog. A Rich Pin with this content will usually have a title, author, and description. Product pins These include information that will convert users, such as pricing, availability and location. These are not Buyable Pins, which means they don't allow users to buy directly from Pinterest. They should link to the product landing page. Rich Recipe Pins – These pins allow users to find the ingredients, cooking times, ratings, and navigation information without leaving the app. The brand using recipe Rich Pins can share affiliate links in their pins. This can result in thousands of commissions. Rich Pins - These Rich Pins let users install your app from their smartphone using the correct code. App Pins allow customers to download your app seamlessly and provide an intuitive user experience.You should be focusing on product and article rich pins in eCommerce. This means embedding code to your products and blogs pages to make sure your Pin ranks higher than the rest. This will increase audience retention and engagement. I now have to answer the big question:Rich Pins: Why should I use them?First, you should. It's free (less than five minutes to embed it) and is the one tool that you can use to increase clicks and sales as an eCommerce business owner.However, it is a clear lead-in because consumers want instant access to all the information they need. Although clicks are still the best way to convert on Pinterest, it is far more likely that a pin can contain all the information the user needs in one rich, informative and value-packed Pin. This gives you the trust, like, and know-how to make that sale.We know that 72% of Pinterest users visit Pinterest to find inspiration for buying. The more information you provide, the better. We know that 84% of users try new things on Pinterest. Did I mention that the average time they spend on the site is more than 14 minutes? This is plenty of time to grab and hold their attention. The more information you provide, without having to upload it manually, the better your engagement will be!Rich Pins are a powerful tool for promoting brand awareness and collaboration. I've consulted with hundreds upon brands on Pinterest. Rich Pins help you:Stand outYour digital community should be trusted and respectedKeep up-to-date with the latest and greatest trendsThis easy SEO-boosting tool will make your website searchable and increase its domain authority each day.How to create Rich Pins for your website as an online service providerYou only have to go through this process once with one page. There is no need to go through each URL and revalidate each time you make a change. Once Rich Pins are set up once, you're good to go.How to be a Pinterest managerYou can improve your Pinterest skills and use these Rich Pins in real-life if you continue to learn and keep up-to-date on the latest trends and algorithmic changes. This is how I Pin to Sell Method works! This strategy is used by thousands of businesses to expand and expand their organic sales channels, conquer Rich Pins and grow their accounts.What if I said there was more to optimizing Pinterest's organic reach? My Pin to Sale Method is the best way to launch your brand on Pinterest. Rich Pins will teach you everything you need to grow, attract and retain your ideal audience. You can even convert them into sales!This e-learning program contains six modules, interactive video tutorials, the keyword rich board and pin description templates my clients use to go 0-10k overnight. There are also branded Pinterest graphics you can plug & play with your own content as often as you wish.What's the next step?You are missing thousands of leads and sales every day, regardless of whether you're writing killer articles or selling must-have products. You are only three steps away from being noticed, building authority and driving clicks towards your website as an owner of an online business.If done right, they can be fun, easy, or extremely lucrative.Please don't hesitate contacting me if you have any questions or need my assistance. I'm Willow Kaii at Tiktok and LinkedIn.Don't wait, start creating and scaling with Pinterest Rich Pinterest Pins!
