LEBANON/CUBA The 40th anniversary of Phoenicia Group was celebrated in grand style by 2,000 business partners, aficionados, and friends from 64 different countries. This was the 40th anniversary of the company's long-standing partnership and support for Habanos, Cuban cigar manufacturer. Two new regional Habanos line editions, the Quai Orsay Baalbeck, and the Ramon Allones Phoenicio 40 were launched at the virtual anniversary celebration. A special luxury humidor series was also introduced.This innovative event included both virtual and physical elements. The evening featured interviews with Phoenicia Chairman Mohamed Zeidan, founder and chairman of Phoenicia, and other senior Habanos figures. It also included videos of the cigar launches. Live broadcasts of the herfing took place from Beirut and Havana, Limassol in Kuwait City, Dubai, Athens Sofia, London, Brindisi, Dubai, Kuwait City, Dubai, Kuwait City, Dubai, Kuwait City, Dubai, Kuwait City, Kuwait City, Dubai, Kuwait City, Dubai, Athens and Sofia.Mohamed Zeidan stated: We are here together with Habanos as well as Cuban cigar enthusiasts from all over the globe to celebrate a 40 year-long relationship between Phoenicia (Cuba) and Phoenicia. Two very special cigars are being launched. They have been aged for three years in our warehouses to make this moment special.Cuban cigars have always held a special place in my heart throughout my entire business career. It's a story about love, passion and friendship. When I light a Cuban cigar, I am reminded of Cuba and my friend farmers. Their simple lives, passion for the land, dedication to the work they do, which produces the finest tobacco in the world, are what I cherish. I remember the skilled, hardworking cigar rollers who rolled the cigars we enjoy today and I thank them for their dedication.Inocente Nnez blanco, Habanos SA's Co-President, said that Mohamed Zeidan was the initiator of this amazing project. His passion for Habano culture and love for his country has made him an important link to the growth and promotion of Habanos around the globe. We always have him as a trusted advisor and ambassador for our products.Click the video to see the entire virtual gala celebrationA special tribute was paid by long-time business friends and partners to Mohamed Zeidan in video.These long-time friends and colleagues gave Zeidans a touching and memorable salute. They praised his character, innovation, perseverance in business, passion and humanity and called him an icon in the Habanos distributors world.Two editions of special editions are launchedQuai DOrsay Baalbeck Region Edition Lebanon is named for the ancient Baalbeck temple complex, Lebanon. It is an expression one of the most sought-after Habanos lines, Quai DOrsay. For the first time, the Duke size cigar is made with tobacco that has been aged for three years in boxes of 50. Initial plans were to produce 60,000 sticks. However, due to high demand in Lebanon, the amount was increased to 120,000 sticks and 2,400 boxes.To commemorate the anniversary, the Ramon Allones Phoenicio40 Anniversario edition was made in honor of the long-standing partnership between Habanos SA & Phoenicia. The limited-edition cigars are aged for three years and rolled in Habanos Partagas factory with carefully selected leaves to ensure premium quality.The cigars come in 20,000 boxes (10 cigars), 10,000 boxes (20 cigars) and 440 limited edition humidors (see details).Five exclusive Ramon Allones humidor lines were also revealed, called The Merchants and the Seas. They were designed by Jean-Philippe Martin and made by Elie Bleu. This is the same team who created the Cohiba 40th and fiftyth anniversary releases. This collection contains the Mediterranean, Phoenicians and Volute lines. Each humidor has 100 numbers and 40 Ramon Allones Phoenicia-40 cigars per humidor. Under the Journey name, a highly sought-after line of 40 humidors each with 40 cigars each completes the collection.Habanos SA Co President Luis Sanchez-Harguindey stated about the collection: The Merchants and the Seas is the pinnacle for celebrating the incomparable History of Phoenicia and these long years, business relations and brotherhood with Habanos SA.A series of lively videos were shown to virtual guests that celebrated Lebanese and Cuban life and spirit.This video shows the new Merchants and Seas humidor collection in action.Phoenicia Group was founded in Beirut, Lebanon, by Mohamed Zeidan. It operates in a variety of activities, including cigar distribution, travel retail, and tourism.The distribution of cigars for Cubatabaco (Empresa Cubana del Tabaco) was the first activity of Phoenicia Group. Phoenicia Group, which is a major distribution partner for Habanos' joint venture overseeing sales and marketing of all Cuban tobacco products worldwide, is today a leading distributor.These videos highlight the many inspirations behind these new cigar linesPhoenicia is a leader in travel retail with a long history of activity both inside and outside Lebanon. In 1979, it was awarded its first contract at the Beirut Airport. Later, it expanded its market experience by acquiring other markets. It managed the diplomatic duty-free shops in Prague and Bratislava from 1991 to 1993, and also ran the duty-free operation at Yerevan Airport in Armenia.It began its 15-year agreement with ARI in 2002 to operate Beirut Duty Free at Beirut Rafic Hariri International Airport. This contract was extended in 2017.In 1997, Phoenicia Trading Afro-Asia's travel retail subsidiary launched La Casa Del Habano in Beirut Airport. This concept has become a hallmark of Beirut Duty Free as well as a symbol for cigar retailing.The La Casa del Habano concept, which is owned by the company, features the largest and most vintage-styled walk-in humidors in travel retail.*More coverage will be provided of this historic anniversary, including an interview with Mohamed Zeidan, Phoenicia Group Chairman.IMAGES FROM MULTINATIONAL HEARFING (CIGAR GATHERING), TO MARK THE EVEBEIRUTATHENSBRINDISIHAVANADUBAISOFIALIMASSOLKUWAIT CITY
