I'm beginning to wonder if my PR is wrong. Aaron Rabinowitz's article on anti-Woke activism made me wonder if I have missed an angle.Our story began on January 24, 2021 with the official launch of Counterweight, a UK-based website. It is billed as the "home of scholarship and advice on Critical Social Justice ideology" and is committed to individualism and universalism, viewpoint diversity, and the free exchange and discussion of ideas. Counterweight is just one of many anti-woke activist groups that have appeared in the last year to offer resources for organizing against wakingness. Although Counterweights' debut provided little evidence of a problem they would solve, it was not critically covered by many news outlets including Russia Today, The Daily Telegraph and The Times. The latter two felt Counterweights' launch deserved to be front-page news. Helen Pluckrose (founder of Counterweights) was invited to speak in many interviews with mainstream media.I decided to take a look at the Counterweight bullshit and evaluate its content and structure. It has a few contributors that write essays on an irregular basis. They seem to get a new post every few working days. It is basically nothing, but it is a multi-author blog. It's not as active as Freethoughtblogs and has the exact opposite of our goals. Structure: This is a huge difference. The front end is loaded with explicit material supporting their anti-Woke agenda. Their ideology is loud and primary. Freethoughtblogs' entry page only lists our authors and the most recent articles. Another difference in content is that they must be at least five paragraphs long, while we don't.Yet, Helen Pluckrose, who started a blog about gussied up, gets write-ups in reputable, conservative newspapers. It wasn't good PR. Here you will find better essays written by genuine individualists who aren't tied down by the status quo. It doesn't have to be difficult to conceal our disgusting opinions.Aarons article is mainly about this: The Counterweight began with James Lindsay aboard, then Lindsay started tweeting out some grossly antisemitic conspiracy theories like this.Oops! Get it done! Take his name off of the masthead! Let's keep the links to his New Discourses site, but let's not forget to encourage Lindsay readers to continue reading it, even if that seems a bit absurd. They don't mind some anti-Semitism or racism at Counterweight. But they want it to be less prominently identified. Freethoughtblogs would be furious if anyone here supported anti-Semitism. They wouldn't be quietly hidden away. We would do a lot more brutal self-examination and execute a public execution.Okay, if we had lots of money (which we don't, we barely scrape by month to month), I would probably do a major overhaul and rename this journal Freethought Magazine (The Journal of Social Justice Studies). You could make the main page a menu-driven summary about freethought or social justice. However, you would keep the same writers and list them more prominently to catch the attention of the NY and LA Times. It was so obvious, that it could be called a blog network.