HAINAN. William Grant & Sons opened a pop-up shop in CDF Mall, Haitang Bay's International Duty Free Shopping Complex to celebrate the launch of Glenfiddich Grand Couronne 26 year old with China Duty Free Group (CDFG), which marked the global duty-free launch of Glenfiddich Haute Couronne 26 year Old with China Duty Free Group (CDFG).The company held a memorable commemorative dinner at Sanya's Beauty Crown Grand Tree Hotel.Our colleagues from Hainan Hinews Media Co. (Hinews), Hainans largest digital media firm, represented The Moodie Dvitt Report at both events.These two leaders from their respective industries reached a long-term strategic alliance earlier in the year to increase international and Chinese awareness about the offshore duty-free business. They also agreed to share the most recent developments with the largest consumer and business audience.The Moodie Davitt Report presents this exclusive video report in Chinese from Lu Tian Qin (Chief TV Host of Hinews.cn Media, Head of Duty Free Channel).Tian Qin visits the newly opened pop-up store and interviews William Grant & Sons Regional Director Global Travel Retail China Duan Fei and Jean Chen, Customer Planning & Activation Manager Global Travel Retail North Asia Jean Chen. After a tasting and nosing with Jean Chen at Grande Couronne 26, Tian Qin gives the seal of approval.The report will be viewed in China by a large audience in Hainan, and beyond. It will also be viewed by a sizable readership on the English language website of The Moodie Davitt and our WeChat platform (publishing 5/7).Glenfiddich, the bright star in the night sky of whisky, is undoubtedly Lu Tian Qin (Chief TV host at Hinews.cn Media) and Head of Duty Free ChannelAt the Beauty Crown Grand Tree Hotel's lavish celebration dinner, guests had the chance to sample Grande Couronne 26 year old alongside other Grand Series expressions (21 year old and Grand Cru 23 years). In a future report, we will show you photos from that event.William Grant & Sons Global Travel Retail will support the launch heavily through online partnerships with Ctrip and livestream KOL engagements. They also plan to buy media to increase awareness, consideration, and ultimately desirability of the brand and Grande Couronne in particular.Lu Tian Qin writes, The Grand Series showcases the brand's confidence in Chinas duty-free market with the global debut of one of Glenfiddich's most important single malt whiskies, the Grand Couronne 26 year old.Glenfiddich Grande Couronne 26, Year Old was launched worldwide on July 2nd at a pop up store in Sanya International Duty Free Shopping Complex. It retails at RMB3,120 (US$485).William Grant & Sons and China Duty Free Group teamed up at noon on July 2 to host a ribbon-cutting ceremony in honor of the opening of the Haitang Bay pop-up store. The pop-up store, which will be open until 31 July, is decorated in gold-embossed designs, offering customers a luxurious and elegant shopping experience.The 2020 epidemic has had a huge impact on the global duty-free industry. However, it is also bringing many opportunities. William Grant & Sons introduced the most important product of the year, Glenfiddich Grande Couronne 26, Year Old, to Hainan as its first world duty-free debut. This was in an effort to establish a long-term, close cooperation relationship with China Duty Free Group. The goal is for both parties to grow and create a better tomorrow.Glenfiddich stands out in the night sky of whisky-world.Duan Fei stated to Hinews and The Moodie Davitt Report that China is the global duty-free market, while Hainan is the Chinese duty-free market. As a foreign company, we have to invest our best in Hainan. We are confident in the future success of Hainans offshore duty-free market.Our research shows that the duty-free market has enormous potential and room for growth over the next three to five year. We have therefore made adjustments to our global strategies to shift our focus to Hainan. We have made Hainan and the Sanya International Duty Free Shopping Complex our main location for product launches.The Hainan market is going to get even hotter, I believe.The new launch was officially announced by Glenfiddich Brand Ambassador at an elegant cocktail party held in the Beauty Crown Grand Tree Hotel. The Le bal masque (masked ball) format was followed by guests arriving in the masks provided with their invitation cards.Grande Couronne 26 year old has been aged for 26 years in American and European oak and then finished for almost two years in rare French Cognac barrels.Notice: Hainan Curated is published by The Moodie Davitt Report every fortnight in association with Foreo. It contains all the latest stories from the Hainan offshore duty-free sector.Click here to see all back issues. To subscribe, please email Sinead@MoodieDavittReport.com
