Extra Crunch roundup: CEO Twitter etiquette, lifting click-through rates, edtech avalanche ' TechCrunch

China has ordered Didi, a ride-hailing company, to stop signing up for new customers yesterday after regulators announced a cybersecurity audit of its operations.Didis stock price has fallen 5.3% as of today's writing. Alex Wilhelm, editor of The Exchange, suggested that although the move was not unexpected, it still leaves a bad taste in the mouths. The company went public just days ago.Members can only access the full Extra Crunch products.Get 20% off your one-year or two-year subscription by using the discount code ECFridayDidi, when it filed to go public, listed many potential pitfalls for Chinese companies who go public in the U.S.What does this mean for Chinese companies wishing to go public in the United States?Be sure to be there on Monday, July 5, in celebration of Independence Day. Thank you for reading and I wish you a wonderful weekend.Walter ThompsonTechCrunch Senior Editor@yourProtagonistThree principles that CEOs should follow when posting on TwitterDid you know that a CEO made false claims about funding rounds and was sued? What about the former Secretary of State taunted by a pharmaceutical executive, resulting in a 4.4% drop in the Nasdaq Biotechnology IndexIt is important to note that startup executives are held to a higher standard regarding what they post on social networks.Goodwill and reputation take time to build, and can be difficult to maintain. But it takes just one tweet to ruin it all, says Lisa W. Liu (a senior partner at The Mitzel Group in San Francisco, which serves many startups).Liu has six questions that tech executives with itchy fingers on Twitter can ask to help them (and Extra Crunch readers).Don't post if you don't know the answer.The 2021 edtech explosion has just begunBrighteye Ventures has released a report on Europe's edtech scene. It shows that the deal flow for this year is expected to surpass 2020. This was when remote instruction was at its peak.Brighteyes Research head Rhys Spence stated that the average deal size has increased threefold from last year to $9.4million. He noted that it is still interesting to see no significant increases in deal counts.How Robinhood's rapid growth rate came aboutRobinhood's trading platform has seen enough activity and users to make a significant impact on the conversation about retail investing. Economists will be talking about the 2021 GameStop story for many years to come.Alex Wilhelm went through Robinhood's income statement yesterday to understand the company's growth from $127.6M to $522.2M in Q1.Alex says that these are numbers we don't see very often when companies go public. Pre-Series A metrics usually indicate a 300% increase.So where does all the revenue come from?Will the region be able to retain its future IPOs as EU venture capital rises?It is easy to see why foreign startups would choose to come to the United States when it comes time to go public, given the gap in valuation between U.S. and overseas tech markets.Alex Wilhelm and Anna Heim found that there has been a record rise in European venture capital activity, which is accelerating the pace of IPOs. Many of these companies are happy to remain public in their home markets.Anna and Alex were interviewed to gain insight into the perceptions of European investors about their advantage.Franck Sebag, Partner, EYDavid Miranda, Osborne Clarke Spain partnerYoram Wijngaarde is the founder and CEO of DealroomHow VCs can co-invest with LPs to get the best out of their investmentsA recent survey on private equity found that 80% of respondents believed their co-investments made with people other than traditional VC firms outperformed PE fund investments.Alternative investors are motivated and seek higher returns than what is generally available in the public market. They are also less afraid of risk because they are more motivated. They also enjoy lower fees and close ties to VCs. This allows them to expand the talent pool while they develop investment skills.These relationships also have direct benefits to VCs, such as increased flexibility and diversification as well as consolidated decision-making authority.Co-investors can dramatically increase their returns by choosing the right deal structure, selecting the right deal, and investigating it thoroughly, according to William Kilmer, C5 Capital Managing Partner. Kilmer also wrote an Extra Crunch post to assist VCs looking for an alternative route.Dear Sophie, How can I take my sister and parents to the U.S.A?Dear SophieBoth my husband and I are U.S. permanent residents.We are so sorry for the pain and suffering we have endured this year, being cut off from our loved ones due to the pandemic. We would like to take my parents and sister with us to the U.S. to see our family and to help our children.Is it possible?Sunnyvale SymbioticHow to get past the hype and choose a digital building platformSmart-building products can be used to connect landlords and tenants, as well as manage construction sites.Most organizations face a difficult task in selecting the right digital building platforms (DBPs) due to their impact on the business and the novelty of some of this new technology.Brian Turner, LEED AP BD&C has created a matrix to assist decision-makers in identifying the essential functions and desired outcomes of stakeholders.Turner says that new tools are needed to create a healthy, happy, and enjoyable built environment. It is crucial to choose a reliable DBP.Demand Curve: 7 ad type types that increase click through ratesStartups have a perennial problem: Since no one on the founding team is a marketer, growth-related efforts are not pro forma and unlikely to make a difference.Everybody wants to see more click-throughs. But creating ads that stand out from the crowd is risky, especially if you don't know what you are doing. Demand Curve has shared seven strategies to increase CTR in a guest post. These strategies can be copied and used within your startup.One: Reach out to customers who are talking about your company online to see if they would be willing to add a screenshot from their reviews to your marketing. Retargeting ads can be a great way to use testimonials as a form social proof.We published another blog post earlier this week about optimizing email marketing to early-stage startups.We will soon have more growth advice from experts, so keep checking back.The cybersecurity conversation must evolve in order to guard against data loss or misuseThe organization's security responsibilities include the protection of data centers and networks from intruders. However, cloud services, collaboration tools, and APIs can extend security perimeters. The systems designed to protect sensitive data from misuse or mishandling often rely heavily on the help of trusted friends.Sid Trivedi (a partner at Foundation Capital and seven-time CIO Mark Settle), says IT managers should replace DLP frameworks that are currently in place with one that focuses on DMP data misuse protection.These solutions will give data assets more sophisticated self-defense mechanisms than traditional surveillance perimeters. Many startups are already in this market.