Qualcomm is best known for its chips in many Android devices. Now, it's focusing on a new market: Laptops. Cristiano Amon, who is now the president and CEO at Qualcomm, stated that he believes Qualcomm has the best laptop chips on the market. A team of architects who worked on Apple chips is the best to design the chip.A new interview by Reuters shows that Qualcomm is confident in its ability to grow its business. Qualcomm is the manufacturer of many Android handsets' chips, but it used to license the core blueprint of chip designer ARM. The company now designs its own mobile cores. The company also invests in its laptop designs, thanks to the $1.4 billion acquisition by Nuvia.In March, Qualcomm and Nuvia signed the final agreement. Nuvia was a temporary startup that Gerard Williams founded in March. Williams was the lead designer for the A7 and A12X iOS chips. The company sued Williams after Williams left Apple. They claimed that Williams violated anticompetitive clauses of his employment contract when he founded Nuvia.Williams is now the senior vice president for engineering at Qualcomm and leads the company's efforts to design its own laptop chips. Amon explained to Reuters that Qualcomm needed to have its own chip designs to offer customers to compete against Apple's M1 chip. This chip is built with a core design by ARM. Qualcomm has extensive experience in implementing 5G connectivity into chip designs.We wanted to achieve the best performance possible for a battery-powered device. Amon stated that ARM, with whom we have a long-standing relationship, may develop a better CPU than we can make ourselves. In such cases, we will always be able to license from ARM. Reuters reports that Qualcomm will begin selling Nuvia-based designs in the next year. However, it may take another year before they are available on the market.Qualcomm's sole focus is on the laptop market right now. Qualcomm has no plans to enter the Nvidia, AMD and Intel-dominated data center market. Amon however stated that the company would be willing to license designs from Nuvia for the data center.Qualcomm's new market stance is certain to make Apple look foolish, since the company supplies iPhones with connectivity chip technology. In 2019, the two companies settled a long legal battle. It was claimed that they had held hostile meetings between Apple CEO TimeCook, and former Qualcomm CEO Steve Mollenkopf.Recommendations of Editors
