With $3M seed, Frame streamlines finding a therapist and builds a one-stop shop for private practices ' TechCrunch

Therapy is quickly becoming an integral part of many people's daily lives. But 2020 halted that trend by eliminating in-person sessions and forcing therapists and therapists to move their entire practice online. It turns out it's not that easy. Frame simplifies the process by providing a single portal for clients, therapists and managers. It unites the listing, tools, and management software used to run the many small businesses that make up the industry.Sage Grazer and Kendall Bird are old friends. They happened to be at the right place at right time. This is a strange statement to make about anyone at the beginning of 2020. Although the startups' pitch to bring your practice online and offer all-online scheduling, bookkeeping, and scheduling, it turned out exactly what was needed.Grazer, a therapist, has experienced the unexpected difficulties in getting up and running.My practice was founded in 2016. I was passionate about clinical work but was overwhelmed by the business and financial aspects of setting up a business. We wanted to make it easier for other therapists.Bird and Sheree were able to reconnect at that moment and saw an opportunity for improvement.Bird, who was previously a marketing manager at Google, Snapchat and YouTube, stated that we think of therapists as a one-on-1 thing. But they are really a small business. They are underserved and unsupported because they don't have the same back-office support as doctors and they don't know how to run businesses. It was logical to create a SaaS solution that allows these people to work for themselves.Like other medical institutions, the therapy industry has both client-facing as well as practitioner-facing sides. Although there are some services that combine both, most therapists are hired as contractors. You will likely use a combination of telehealth, billing, specialty scheduling and other tools to manage your practice. This is especially important if you are concerned about privacy.Bird stated that the therapy tools and services landscape is extremely fragmented. The average therapist uses 5-7 tools, and many of these are not designed for therapy.Psychology Today is another periodical. It combines the roles of industry rag and pop psych, but its main reason for existence for many people is its extensive therapist listings. These listings dominate search engines and are the first stop for anyone trying to find a therapist in their area. These brief listings don't give potential clients the impression that they are making an informed decision for such a personal and important decision.Grazer said that we wanted to create an experience that is more accessible and uses language that isn't overwhelming or pathologizing. People who go to therapy feel alone and confused and don't identify with a disorder, or check a box, are not the only ones going.Frame is a simple way to search for therapists in your area. It uses a quick quiz, not a personality or diagnosis test. Instead, it asks a few questions that narrow down your options. You can then instantly schedule free video calls with a handful of therapists. Frame is the best platform to find a professional partner. However, in-person sessions might soon be possible.The company offers livestreamed sessions that allow people to see what an hour of therapy looks like. It takes courage to face one's issues in therapy. But it is much more difficult to do it with an audience.Frame is a one-stop shop for therapists. Frame is a one-stop shop for therapists. It offers telehealth and marketing services, as well as scheduling, notes and billing. All tailored to the specific needs of the industry. Although the transition to online services was long overdue, the company stumbled upon it just in the right moment.Bird stated that we built it before COVID was launched in March 2020. We thought telehealth would be an option but they are now all doing online sessions. They are looking for these tools because they see the benefits of running a lot their business via telehealth.Many therapists find that they have been able to overcome years of resistance and are now enjoying all the benefits. As in other industries, virtual meetings can be flexible and freeing. This is the future.This site is currently in closed beta and only available to California therapists. There are also regulations that must be considered. Maven Ventures led the funding round of $3 million. This will allow the company to expand its product offerings and reach a wider audience. The raise was participated by January Ventures, Alpha Edison, Struck Capital and Alpha Edison.The money will almost exclusively go to engineering. Once the infrastructure is in place and the feedback has been received, they plan to move on to other states.Sage and I share the belief that therapy should be more accessible in America. Bird said, "Sage and I are truly aligned in this belief."