AdvertisementMany people want to be acknowledged as experts in their field. We all want to be thought leaders and influencers that change how people think and act.AdvertisementAdvertisementTo be effective, however, we must have a high level of expertise. If our insights and ideas are too broad, it is difficult to provide practical solutions to specific problems. It's much harder to communicate and monetize the value of our work when we present ourselves as the master of all trades. It's just not possible. We don't stand out from the crowd if we don't align with the unique thing that makes our planet special. We become the same as everyone else. We feel unfulfilled and underpaid, which can leave us feeling bored. According to marketing experts, in order to discover our expertise, we must first find our niche-a specific segment of the market. Finding your niche is an important step in claiming your expertise. However, it's not the first.AdvertisementAdvertisementYou run the risk of creating a weak foundation for your venture if you begin by finding your niche. Why? Because this niche is fundamentally outside of your reach. This describes an issue that is out there and about other people. This takes you out of the equation along with your vision, experience, gifts, talents, and so on. If the characteristics that make you unique are not valued, you will be pulled into different niches and confused by the demands and desires of different markets. This is where pivoting can become a downward spiral. This can lead to you trying to help others out of a sense or obligation. It also means that you are retrofitting your work into the niche which takes passion out of your work. You must pivot internally if you are in the generalist mode and want to escape it. It is the problem that you have solved many times in your life, no matter how big or small. This is the problem you have had to solve on your own, because no one else has the solution.AdvertisementEven if the problem isn't solved, it's likely that you have begun the process of finding out what works and which doesnt. This gives you enough knowledge to start. Your expertise does not have to be perfect. Mastery is a process that takes time. You are enough for now. There are many people who would appreciate your assistance right now. You can think of it as establishing a match between yourself and your external niche. Your ideal audience will be similar to you in certain ways. I don't mean demographically. They have also experienced similar pains and may have had to deal with the same problem. You know them in a way because you have walked in their shoes.AdvertisementThis is exactly how you attract people who are most likely to benefit from what you offer. Here are four ways to increase your expertise and find your niche. Your life is not a collection of insignificant and boring details. You can find clues in your life by paying attention to what interests you.Do not ignore your shadow. Don't forget to look at your failures and mistakes. You may be looking for clues in areas of your life you haven't been paying attention to.Your intuition is your guide. Many people are unable to find their intuition because they fear, guilt, shame, or block themselves from doing the things they love. You can use intuition to look at your entire life from a different perspective. It allows you to see beyond your logical mind and blind spots so you can find the gifts you want.Be aware of how you are doing it. You must be aware of what you do at an implicit level. You can start to notice the differences in your process by taking the time to write down every day. You will develop a sense authority as you learn more about the chasms that you have crossed and how they were crossed. Your wisdom and experiences will be converted into practical ideas that can benefit others.Advertisement
