According to The Information, Spotify may be considering expanding into events. According to The Information, Spotify could sell tickets for live and virtual concerts in order to diversify its business. But, Spotify isn't looking to make a lot of money from ticketed events. The company's immediate goal is to improve its relationship to artists.According to the Information, Spotify believes there is a chance to use its data to help musicians plan concerts that are successful in places where most promoters don't go. The company believes that this will allow it to show artists how much it has invested in their careers. It could also differentiate itself from Apple Music by using this method.
