Navigating uncertainty with Google Marketing Platform

Decker Brands discovered that stay-at-home orders were becoming increasingly popular in countries all over the globe. This strategy allowed them to quickly identify and respond to customer trends. To better understand the buying habits of customers, Decker Brands exported data from their Analytics 360 account to BigQuery in the United States. They noticed an increase in UGG slippers sales, which allowed them to quickly discover that consumers were looking for more comfortable shoes for their homes. Deckers Brands noticed a trend in outdoor exploration and responded quickly by offering Teva hiking sandals, HOKA shoes and Teva running shoes.