The Rise of the Lofi Girl

A 24/7 live stream was launched in September 2017 to offer a steady source of lofi-hip-hop beats. Although the channel is aimed at students who need a background track that they can study to, it has seen a tremendous growth.It was even less likely that the channel avatar would become a celebrity. The Lofi Girl is a looping animation depicting a girl sitting at her desk, the Lofi Girl. It has been a symbol and mascot for the community, inspiring tributes, fan art, and collectible figurines.YouTube's Culture & Trends team examines YouTube's roots and shows how the simple, anime-inspired character became a household name.It is available to view below.