YouTube's Culture & Trends Report: The future of video

The pandemic will cause a dramatic and unimaginable change in our daily lives that will have lasting consequences. One of the most important new behaviors that will likely continue is how and why people use and make video.YouTube's Culture & Trends team examined all the changes and compiled data, trends, conducted a global survey, and talked with experts in digital media. It was important to determine which aspects of new video culture will be relevant once things return to normal.Although there are no definitive answers, the research revealed that video is becoming more important in people's lives due to its ability to foster a sense of connection.While we could go into the details of each argument, the report speaks for itself.It can be viewed here.