Novotel launches new era of design : Wednesday, 30th June 2021 : 4Hoteliers

Novotel is proud to announce its partnership with four international design agencies to help bring Novotel's vision of 21st-century style to the rest of the world.Novotel selected four winning concepts from an extensive worldwide pitch to bring Novotel's brand to life in its locations around the world. This will make Novotel a leader in mid-scale hotel hospitality.Novotel offers flexibility to both its franchisee and owning partners by allowing them to select from four different concepts. This will allow each partner to customize the style that best suits their destination.Novotel has taken a fresh approach to hotel design, stated Nadge Keryhuel (Vice President, Novotel Brand). We are thrilled to collaborate with four exceptional design teams who will help us transform our hotels using a unique vision of premium, modern hospitality. We want to create a unique hotel experience from check-in through check-out. This is a significant evolution for the brand, and a leader in the midscale segment.New design partners for the brand have a strong view on how society is changing and current consumer trends in Europe, Latin America and the Middle East. Design teams were invited to submit ideas during the global call for action to create new design strategies.These winning ideas will be realized in Novotel rooms as well as in hotel common areas like the social hub, fitness space, and spas. This will ensure that each moment at Novotel is purposeful and maximizes guest enjoyment.These are the winning submissions from design teams:RF Studio: This concept is adaptable, sustainable and easy to renovate. It gives guests a homey feel and an unexpected atmosphere.Metro is a modern design concept based on Novotels' motto "Time is on your side". It features natural tones, raw materials and invites guests to experience a multifunctional space that changes throughout the day.Sundukovy Sisters - This concept combines business and pleasure. It offers a unique environment that combines well-being with social interaction, current trends, and timeless comforts.Hypothesis: This design concept focuses on reducing physical waste as well as reducing wasted space, time and money. It allows guests to find the balance they desire during their stay.Novotel has strong brand attributes and a long history of excellence in the global hospitality sector. Damien Perrot (Global Senior Vice President of Design, Accor) said that we were inspired to continue to provide the best guest experience in light of changing expectations from both locals and foreign travellers. We challenged the limits to create modern and intuitive design solutions where every object, decor, and item serves a purpose. The chosen designs were all brilliant in responding to the request, which allowed us to re-interpret how Novotel hotels are designed around the globe. We are looking forward to the next chapter of the brand's success story, and to helping Novotel reach new heights over the coming years.Novotel is always innovating and looking for new ways to improve the guest experience. We are delighted to be entering a new era with our design strategy, and look forward seeing it come to fruition at our locations around the globe, said Nadege Keryhuel.These new designs will be available at many Novotel locations around the world over the next few years. Highlights include Novotel Moscow Comcity, Sundukovy Sisters, Novotel Lviv Centre for Hypothesis and Novotel BH Savassi Metro (Metro), Novotel Canela RF Studio, Novotel Victoria Island Lagos(Sundukovy Sisters), Novotel Kinshasa Metro (Metro), Novotel Vladivostok Metro (Metro), Novotel Mexico City Insurgentes WTC - Sundukovy Sisters), Novotel St Petersburg Airport (Sundukovy Sisters), as well as many other highlights.