New York City unveils biggest recovery campaign

NYC & Company have unveiled the first phase in Its Time For New York City, the largest ever multi-phased global marketing and advertising campaign for tourism. As travel returns to the United States, and abroad, restrictions are being lifted and more people get vaccinated.This new investment was made possible by American Rescue Plan Act funds that were awarded and secured by Charles Schumer, the United States senator majority leader, and Bill de Blasio, the mayor. The campaign will be conducted in three phases, and will include digital, television, and partnerships.This initiative reminds people of NYC's unrivalled energy, excitement, and endless experiences, as well as the resilience that makes it the most famous destination in the world.New York City anticipates welcoming 36 million visitors in 2019, a decrease of nearly half the record 67million visitors that were welcomed in 2019.De Blasio said that the summer of NYC has arrived and it is now time to share with the world how this city is building a new recovery for everyone. The five boroughs have hundreds of thousands of jobs that are directly impacted by tourism. We will be even more successful in our recovery if they return. We are eager to receive visitors from all over the globe to the greatest destination for tourism in the world.The campaign will initially target travelers in 23 US markets, then Mexico, Canada, and Latin America. Plans to expand internationally as key markets reopen for business and leisure travel are also discussed.To promote regional travel, the multi-phased campaign will be launched with a joint marketing and advertising partnership with AAA Northeast. A television and video commercial will be launched nationally in July as part of the second phase. It asks Americans to consider taking a trip.