Over the past few years, American news journalism's outlook has changed significantly. Accenture's team recently conducted an analysis of newspaper revenues for the past two decades to shed light on why this shift occurred. While some believe that Google and other tech companies have taken the ad revenues from news publishers, Accenture's analysis shows a much more complicated story.High-speed broadband and smartphones have brought the internet's wonders to all of us. Technological advances have brought enormous amounts of content from all over the globe, including specialist news, news, and topic-specific information. Consumers now have the option to choose how, where, and in which format they want to access this content.The availability of digital news and other content has led to a fragmentation in audiences, which in turn has resulted in lower advertiser revenues and smaller balance sheets. American journalists have lost thousands of jobs, while the industry has become more stable as publishers reduce costs.With a growing debate over how the future news industry should be structured, it is important to reflect on how digitization has impacted the news business today.
