Four designers created the slipcovers for the loveseats, one being an ally to the LGBTQ+ community and three as queer.Ikea Canada"This partnership is our method of helping artists from different communities express themselves publicly on a large platform in an easy way during COVID-19," Claudia Mayne (director of marketing communications at Ikea Canada), said in the release. Each Love Seat was created in collaboration with a community member, and inspired by the colours of the flag. Each designer was free to create an original piece of art.According to the release, the campaign features LGBTQ+ people sharing stories of self-love, community love, romantic love and family love.
