UPDATE: Live and Lets Fly reported in April that United Airlines would be adding seatback screens to its older aircraft. United Airlines refused to provide details, prompting questions about whether United had changed its mind. The news has now become official. United Airlines will refurbish all narrow-body mainline aircraft in order to add seat back screens before 2025.This is a significant step in separating United from budget carriers. It's also in stark contrast to American Airlines which has chosen to remove individual screens in favour of streaming video on many of their jets.Below is the original article.Scott Kirby, CEO of United Airlines, has spoken often about his desire to be the best airline in the globe during the pandemic. Although it is not an uncommon goal for an airline chief, United has taken a few steps to move it in the right direction. This includes installing seatback screens on more planes.United Airlines will add seatback screens to older aircraftToby Enqvist (Chief Customer Officer) explained the concept in a video to employees.Our competition is very stiff, especially in our hubs. Customers have the option of choosing. We have to convince them to choose United.Enqvist promised that United would be marked by innovation once it recovers from the pandemic. He noted several initiatives including:Renovation of an older narrowbody aircraft to install new seats and seatback screens with AVOD (audio-video on demand). Also, larger overhead bins were added.Some United Clubs that are currently too small to be expandedImprove onboard dining through the implementation of the pre-order system for food by 2021Enqvist didn't go into details, but I reached out to United Airlines for more information.United Airlines offers many streaming movies and TV programs on its fleet. However, not all passengers are prepared. The seatback screen is a customer favourite and is a great way to distinguish a full-service network airline from a budget airline.Pre-ordering food for domestic flights in economy or first class is a great option. It will not only make customers happier and more prepared (assuming that the food is delivered on time), but it also provides an opportunity to generate ancillary income and reduce waste.CONCLUSIONDespite the fact that international travel is still in decline, U.S. airlines appear to be on the cusp of thriving again. United's recent initiatives demonstrate a concerted effort for improvement, which will be welcomed by consumers as capacity returns and consumers have more choice.Image: United Airlines
