ITB China is the largest B2B travel trade show in China. It will be held at Shanghai World Expo Exhibition and Convention Centre, 26 November-2021. The virtual extension will take place from 8 November to 31 December 2021. As the positive developments in travel markets and vaccination promotion around the globe are evident, international travel is expected to return.The marketplace for China's travel industry will continue to follow the trend and will offer a unique hybrid showcase for products and a meeting point for B2B professionals in the industry.David Axiotis is the general manager of ITB China. He stated: In these turbulent times, the combination of an actual event and a virtual platform are indispensable. This gives our customers maximum planning security. ITB China 2021 will provide global suppliers and travel companies with flexible and comprehensive solutions offline and online. This will allow them to engage the Chinese market in a new and unique way and help the industry recover. The virtual extension of ITB China China 2021 will add value to both the in-person and face-to-face experiences. It will offer more networking and meeting opportunities for exhibitors, both physically and virtual.The physical exhibitors will benefit from pre-scheduled meetings with high-quality buyers on the spot and a complimentary virtual booth kit as part of their attendance. Virtual attendance allows exhibitors to have a full digital presence, including the ability to connect with and meet quality buyers and travel professionals throughout China via the virtual booth.Multiple booths that are related to the corporate brand are combined under one company brand page. XXL-Pavilion packages for corporate groups and destination marketing organizations include additional highlights and showcasing features to increase their impact.To maximize their business opportunities online, exhibitors can add prescheduled buyer groups meetings to their virtual booth package. This is only available on the ITB China Virtual platform. A virtual listing is a way for suppliers to simply display their company's portfolio online to all ITB China Virtual buyers and trade visitors, without having to pay for the full functionality and branding presence of a virtual booth.
