Red Savannah, a specialist operator, has purchased Homebase Abroad, a US-based provider of villas in Italy for an undisclosed amount.Red Savannah will acquire the first company to help it expand its reach in the US. This market is Red Savannah's second largest, representing 45% of its business.All Homebase Abroad bookings will be switched to Red Savannah starting January 1, 2022. Mara Solomon, founder and director of Homebase Abroad, will remain involved as an ambassador.George Morgan-Grenville, founder of Red Savannah and chief executive said that although we have considered many opportunities in recent years, Homebase Abroad was our first business that was well aligned both from a demographic and philosophical standpoint.This acquisition will offer our clients stunning new villa options in Italy and a vastly expanded portfolio luxury villas as well as custom vacations. We are thrilled about it.Soloman said: 26 years ago, we were a pioneer in villa travel in Italy. We are committed to ensuring that our guests have the most memorable vacations of their lives.Red Savannah is a great company and we are thrilled that they have acquired our company. We have complete trust in them and know that they will treat our guests as well as our owners with the same care we do.Red Savannahs' expertise will be of great benefit to our clients, not only in Italy, but also in the most sought-after villa destinations around the world. This is especially important now that villa travel is a popular vacation option.
