Hallmark has brought greeting cards in the age of electronic communication to customers' phones.The Kansas City-based company, Sign & Send, announced Monday the launch of their new service. This will allow users to sign cards in handwriting and send them via their smartphone or other devices.Over the years, we have heard many different people, especially young ones, say things like, Gosh! It's hard to keep stamps on hand or, It's hard to complete all the steps, but (people) just love getting a card from us," said Lindsey Roy. Hallmarks chief marketing officer. We wanted to offer all the wonderful benefits of sending and receiving cards, but in an easier way.Sign & send is more than just an e-card service. Sender can type their message and signature onto a piece of blank paper. Then, take a picture and upload it to Hallmark's website. Hallmark will print the handwritten message on the card of their choosing. Hallmark will then mail a physical card to the address of the recipient.Sign & Send cards are the same price as the ones in the store. Hallmark will also cover the postage fee. The company also offers the first card for free to get customers started.Roy stated that our goal is to make it easier to connect with people's loved ones. We hope to sell lots of cards, make millions of connections and help people keep their good intentions.The pandemic brought about changes in the greeting card industry, as with many other industries. According to IBISWorld (an industry research company), the New York Times reported that revenue from greeting card companies in America from paper products fell by 13 percent last month. This was due to long closings.According to IBISWorld, revenue from ecards and online orders for paper cards increased by 23.9 per cent between 2019 and 2020. This was according to a report published by the Times. People who wanted to connect adopted e-cards. They have largely lost their popularity from the earlier internet era.Hallmark actually ended its e-card business last April. According to a spokesperson for Hallmark, the decision was not due to declining interest but rather as part of a business transformation.Jack Daly, an analyst in industry research at IBISWorld, stated to the Times that he expects the revival of interest in ecards to be temporary. He said that paper will always have a special place in the hearts of some people.
