What happened?Stocks of Meme, including GameStop (NYSE :GME), Bed Bath & Beyond(NASDAQ:BBBY) and Canadian cannabis company Sundial Growers(NASDAQ:SNDL), continue to rise. Over the past month, each of these stocks has risen more than 20%. Despite the gains, stocks are still below their session highs. The shares of Bed Bath & Beyond were up nearly 10%, Sundial shares were 6% higher and GameStop was up around 4%. Each had lost between 1% and 3 percent by 10:15 EDT.What are you waiting for?CNBC reported that Bed Bath & Beyond was the first to take the lead after a Bank of America analyst stated it was time to purchase the stock. Analyst Curtis Nagle analyzed a short-term surge of shares at the retailer and rated it a buy now that the stock has retraced its decline from the June pop.After a massive 62% jump in June 2, triggered by retail traders seeking a quick squeeze, the analyst had previously withdrawn his buy rating. Although the stock has fallen more than 30% since June 2, but it is still 25% higher than a month ago,What now?All three companies are in serious financial trouble. Bed Bath & Beyond continues to recover from the pandemic effects. The company's most recent quarter ended February 27th was down 16% in comparison to the previous-year period. On June 30, the retailer of home goods will report its next financial update. Investors will be looking for a growing business in order to justify a stock that nearly tripled over the past 12 months. Digital sales have been strong.GameStop announced this week that it had completed an earlier announced share sale in order to raise capital. This is as the company seeks to become more online. The company is using its meme status and high share price to raise capital in order to improve profitability. GameStop reported a net loss in the first quarter ending May 1st of $67 million.Sundial Growers also sold shares to increase its balance sheet. Its results have been adversely affected by product price compression in Canada's marijuana industry and ongoing pandemic effects. Sundial has been selling more shares, as its stock has increased by more than twofold in the past year. However, this is diluting shareholders. Investors who want long-term success in business are hopeful that the company will be able to use its cash to fund an acquisition-heavy strategy.The goals of retail traders who made meme stocks out of these shares, and long-term investors are still at odds. It remains to see if additional capital and better business conditions will be able to justify the increase in share prices.