I'm so impressed by everything that Air Canada Aeroplan has been doing to engage members in the coronavirus era, ranging from extending elite status and even giving people the option to gift status to others, to providing innovative ways to earn status from home, to offering 50% off award redemptions.
In May, Aeroplan got into the business of selling miles directly to consumers, as so many loyalty programs do. Well, today the program has launched its second ever promotion on purchased miles, and I love how creative this offer is.
Through Sunday, July 12, 2020, Air Canada Aeroplan is offering up to a 75% bonus on purchased miles. The bonus on purchased miles is tiered, as follows:
Ordinarily the restrictions on buying Aeroplan miles are as follows:
If you purchased 350,000 Aeroplan miles in one transaction you'd receive a total of 612,500 Aeroplan miles for 10,500CAD (~7,740USD), which is a cost of $0.0126USD per mile.
That's quite a solid deal, and personally is a lower cost than what I value Aeroplan miles at.
Aeroplan is now selling miles
I'm a big fan of redeeming Aeroplan miles for travel on Star Alliance partners, as it's a program I use all the time. They have a solid website, reasonable fees, excellent redemption rates, and don't impose surcharges on many partner awards.
I love redeeming Aeroplan miles on Turkish AirlinesFor context, here's Aeroplan's award chart for travel originating in the US and Canada:
I love how creative Aeroplan is getting, because there's another feature to this promotion. Like many airlines, Air Canada has a revenue requirement for earning elite status.
During this promotion, you'll earn Altitude Qualifying Dollars (AQDs) for the cost of your mileage purchase, up to a maximum of $5,000 AQDs. This can help you earn status with Air Canada.
Furthermore, if you decide to gift miles to another Aeroplan member, the recipient will receive the bonus miles, and you'll receive the AQDs as the donor.
For context, here are the usual AQD requirements for achieving all of Air Canada's five status levels, which range from $3,000 to $20,000 AQDs.
Air Canada mileage purchases are processed by points.com, meaning they don't count as an airfare purchase for the purposes of credit card spend.
Therefore I'd recommend using a card on which you're trying to reach a minimum spend, or otherwise, a credit card that maximizes your return on everyday spending. See this post for more on the best credit cards for buying points.
Air Canada Aeroplan continues to offer innovative promotions, which I'm happy to see. This is Aeroplan's second promotion on purchased miles, and you can buy them for as little as $0.0126USD cents each.
While many might not be looking to buy miles speculatively right now, this is potentially an excellent value. It's even more valuable if you're going for Air Canada Altitude status, since that spending counts towards the revenue requirement.
While I probably won't be buying miles this time around, it's something I'd consider with the right use in mind.
Do also keep in mind, though, that Air Canada Aeroplan is transfer partners with both Amex Membership Rewards and Capital One, so there are other ways to earn these miles as well.
Do you plan on buying Aeroplan miles with this promotion?