250+ Black-Owned and Founded Beauty and Wellness Brands to Know

Whether small indie startups or veteran staples of the drugstore aisle (and everything in between), there are many, many Black-owned and founded beauty and wellness brands on the market well worth knowing and supporting. The list is ever-growing, so we've put together a database of 233+ of these businesses, viewable both in the list below and as a public Google docs spreadsheet, for a more organized and searchable format.

Our hope is that shoppers will consult it whenever they consider where to spend their dollars, yes, but also that it may serve as a resource for our own editors and our media industry peers as they put together product roundups, for investors looking for new business ventures, for retailers seeking brands to stock, for influencers looking for brands to spotlight and for social media users wanting to see more Black-owned beauty businesses in their feeds. (For more, Julee Wilson has compiled an extensive list of Black-owned brands on her Instagram stories; Alyssa Coscarelli has a dedicated post highlighting Black-owned brands; Byrdie has a great article, too, as do Kayla A. Greaves at and Maya Allen at Marie Claire. Writer Kaleigh Fasanella has also shared a public spreadsheet of Black-owned beauty brands.)

We will continue to update the database as new brands emerge and come to our attention. Any suggestions for edits, additions or updates are welcome - we'd love to hear from you via email at tips@fashionista.com.

Instagram: @briogeo
What it is: Clean hair care for all hair types.
Product to try: Don't Despair, Repair! Strengthening Treatment Oil
Instagram: @browngirljane
What it is: Luxury wellness and CBD-based products that cater to womxn of color.
Product to try: Drift Away 1500 mg CBD Sleep Tincture

Chris Collins
Instagram: @worldofchriscollins
What it is: Fragrance line by industry veteran Chris Collins.
Product to try:Oud Galoré

@getfrigg
What it is: Wellness and beauty supplements.
Product to try: N/A (pre-launch)

Instagram: @healhaus
What it is: A wellness cafe and center in Brooklyn that offers yoga, meditation and ingestible products with the mission of making wellness more accessible and inclusive of people of color.
Product to try: De-Stress Tea

Instagram: @jadefoxco
What it is: Handmade natural skin and body care.
Product to try: Issa Snack Jelly Enzyme Cleanser

Jones and Rose
Instagram: @jonesandrose
What it is: Natural skin and body care.
Product to try: Lavender Bliss Body Soap

Ode to Self Skincare
Instagram: @odetoselfskincare
What it is: Small-batch, handmade luxury skin care designed with people of color in mind.
Product to try: De Palma Hydrating and Clarifying Facial Oil

Plant Based Mary Jane
What it is: Full- and broad-spectrum CBD products.
Product to try: Full Spectrum 1000 MG Soothing Peppermint Rub

Sage & Thistle Handmade Goods
Instagram: @sageandthistlehandmadegoods
What it is: Custom-made, small-batch body care and soaps.
Product to try: Coffee & Citrus Organic Sugar Scrub (Sageandthistlegoods@gmail.com to buy)

Saine Cosmetics
Instagram:
What it is: Skin care made using ingredients from Africa.
Product to try: Gommage à Lèvres

Yelle Skincare
Instagram: @yelleskincare
What it is: Plant-based skin care formulated for melanin-rich skin.
Product to try:Awakening Daily Moisturizer