There are tons of ways to make money online. That's one of the most beautiful facets of the digital world. There's room for everyone to make money, run their lives with convenience and thrive. As a result, there are tons of people who are trying to take the route of the lifestyle influencer in order to earn money. This is an especially popular space for women who are mothers. When you're a mother, you're not just thinking about yourself. You're also considering the child whom you're responsible for. However, merging motherhood, social media and monetization isn't necessarily the easiest strategy. Thankfully, it is doable. Yet, it's important to acknowledge some increasingly awkward trends.
Children as Props
There are plenty of women who became mothers just because they thought that was the next stage or step in life they needed to take. While that is an issue each woman has to examine for herself, it's important to be mindful of the potential reflection that can have within social media platforms. Because of the nature of social media, you have to share more about your life when you are positioning yourself as a motherhood influencer. However, this can easily put your child in a position where they look like a prop for the success of your business. This isn't a trend you want to develop. Inauthenticity isn't a great characteristic to adopt within your business either. It is so important to make sure that your home life and your child's privacy are secure and honored before you showcase a life for social media. If you want to maintain a business in the long run, make sure it's built on a foundation of honesty and integrity. This includes the way you showcase your family. It is possible to gain that balance and perspective.
Followers as Consumers
Resist the temptation to look at your followers as consumers. Yes, they are consumers. However, they follow you to learn more about you and the knowledge you possess. If you're constantly redirecting them to a link to purchase a specific item, that's going to come across as very advantageous in a negative way. Instead, be intentional about building community with your followers. Respond to their messages and comments. Trying to begin a dialogue that's authentic. When it is based around you all the time, it'll inadvertently come across as narcissistic. Try to highlight other people, and be conscience of the community you're speaking to. If you are solely focused on how your followers can benefit you versus finding ways to benefit them, your mindset will desperately need a shift. When you're building a brand as a motherhood influencer, you're also building a brand as an entrepreneur. Service and problem-solving are two of the major entrepreneurial tools to success.
Alternative Options
Truthfully, social media isn't the only platform you can use to influence others. You can redirect your followers on social media to your blog. If you develop a website with different tabs and great posts, people will visit. Blogs aren't dead. It's true that marketing is shifting as the years progress. However, content marketing on platforms like blogs and websites will not die anytime soon. Depending on the scope of your vision, you might want to create tabs that include an online shop and an 'about me' page. There are options such as
big commerce enterprise that will help you manage the transactions as your visibility increases.
Content Ratios
Take a look at your content to help you gain perspective of what you're putting out there. If you find that a lot of your content is primarily based around selfies, you're headed down a road of narcissism. However, if you use your page to maintain a diverse range of information, you'll begin to have a good balance. There's nothing wrong with selfies. However, don't go overboard. Instead, include a mix of inspirational posts, informational posts and pictures of your lifestyle. As a motherhood influencer, you can talk about some of the ways that you become more efficient with activities such as meal planning, scheduling for the kids or laundry. These are practical chores that so many mothers juggle.When you're able to share your routine or even be transparent with your struggle, this will resonate with more mothers. The key is relatability. If you look like you're perfect and have it together all the time, it is easy to appear unrelatable. When you're truly looking to serve your community of followers, you have to know their pain points. You can start with your own. When you know your pain points and the areas that you're working to improve, start within. The tips you gain from the processes you develop become great informational posts you can share on social. As a result, you're building your brand, serving your community and gaining credibility. Then, when you're ready to share a link to an item or service you are using that benefits you, your audience is more likely to purchase.
