When Rihanna launched her inclusive beauty brand, Fenty Beauty with 40 shades of foundation and a handful of complementing products it sparked something in the beauty industry. Dubbed "The Fenty Effect" the largely positive reaction from consumers led other beauty brands to follow suit, whether it was taking to social media to promote their already inclusive shade range or adding a line of inclusive complexion products and new shades.
Of course, Rihanna isn't the only woman making strides in the beauty industry. Female-owned innovations, brands, and companies have shaped the world as a whole and their effect on the beauty industry is undeniable. Beauty is more than skin deep, the same products we apply to our skin and hair can also affect our health and more and more brands are recognizing that. Whether it is launching products catering to the needs of an underrepresented market, highlighting harmful ingredients and creating products without them or literally making history. We've rounded up a few brands you may or may not know are making strides in the beauty industry, keep reading to see our picks.
At 25 Trinity Mouzon Wofford became the youngest black woman to launch a line at beauty retailer Sephora. Her wellness line is a mix of ingestible supplements and skincare, featuring natural ingredients like turmeric, matcha, cinnamon and ginger and catering to a range of concerns like energy or mood-boosting. Though everyone can benefit from an interest in wellness, the area hasn't always been or affordable, Trinity told Fashionista in 2019 that her mission is to make wellness more accessible. See more on the Golde Instagram .
Regardless of your skin tone, sunscreen is an essential part of your skincare routine, not only is it essential for preventing sun damage, hyperpigmentation and skin sensitivity due to certain skincare products like exfoliants and vitamin C but it's essential for protecting skin from the sun's harmful rays which can cause skin cancer. One issue many faces with sunscreens is the white cast it leaves on the skin, which is more visible on darker skin tones. Enter, Black Girl Sunscreen. The Miami-born brand caters specifically to women of darker complexions, hence the name, and doesn't leave a white cast. It's also free of fragrance, parabens, and oxybenzone. Check out Black Girl Sunscreen Instagram .
Any fashion or beauty devotee knows her name, Pat McGrath the makeup artist is a legend, and if you don't know her name you've no doubt seen her walk on the runways or in print. It was no surprise when she launched her beauty brand with a handful of beauty products unlike those you're used to seeing at Sephora, her version of a lip kit was a sequin-packaged duo of lipsticks with glitter, gloss and gold pigment meant to mix, match and layer. Her highlighter set a double-ended stick featuring a clear balm and shimmering cream highlight, with a nearly holographic pressed powder to layer on. She's since expanded her line to include runway-worthy eyeshadow palettes, complexion products, eyeliner, lipsticks and more. Get inspired on the Pat McGrath Instagram .
Born out of the idea of creating nude lipstick for skin tones, this brand black-owned brand's mission was to create nudes that weren't just flattering but also pigmented and non-toxic, cruelty-free and vegan, so you don't have to compromise. Since launching in 2017, they've also launched inclusive complexion products like foundation, blush, bronzer and highlighter, other areas severely lacking in a range of shades, and a collection of opaque, nude nail polishes. Catch more on Mented Cosmetics Instagram .
No doubt you've heard of this skincare brand, whether you saw them at a beauty retailer or heard of their cult-favorite exfoliator , the beauty brand has made it their mission to keep their ingredients as clean as possible. "Clean" meaning they cut ingredients they believe to be irritants or damaging "Essential Oils, Drying Alcohols, Silicones, Chemical Sunscreens, Fragrances/Dyes, SLS". See more on the Drunk Elephant Instagram .
This black-owned brand also made a historic debut at Sephora, Nancy Twine was the youngest black woman to launch a brand with Sephora at the time. The clean hair care brand has since been a staple of the retailer and a favorite among consumers. Twine told , "I learned that most of the natural brands focused on the body, but very few on hair care, and hardly any of those existed in the prestige market." And none of these brands catered to hair or her hair type, thus Briogeo was born. Browse more on the Briogeo Instagram .
What are your favorite female-owned beauty brands, pretty birds?
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