Coronavirus Could Force ISPs To Abandon Data Caps Forever - Slashdot

An anonymous reader quotes a report from TechCrunch: The coronavirus threat and official policies of "social distancing" are leading millions to stay home, doing meetings via video chat and probably watching Netflix and YouTube the rest of the time. That means a big uptick in bytes going through the tubes, both simultaneously and cumulatively. ISPs, leery of repeating Verizon's memorable gaffe of cutting off service during an emergency, are proposing a variety of user-friendly changes to their policies. Comcast is boosting the bandwidth of its low-income Internet Essentials customers to levels that actually qualify as broadband under FCC rules. AT&T is suspending data caps for all its customers until further notice. Verizon has added $500 million to its 5G rollout plans. Wait, how does that help? Unclear, but the company "stands ready" for increases in traffic. Elsewhere in the world ISPs are taking similar actions, either voluntarily or at the request of the state. In India, for instance, ACT Fibernet has bumped everyone up to 300 Mbps for no cost.

There are two simple truths at play here. The first is that any company that sends its subscriber a $150 overage fee because they had to work from home for a month and ran over their data cap is going to be radioactive. The optics on that are so bad that my guess is most companies are quietly setting forgiveness policies in place to prevent it from happening -- though of course it probably will anyway. The second is that these caps are completely unnecessary, existing only as a way to squeeze more money from subscribers. Data caps just don't matter any more. As I pointed out during the whole zero-rating debacle, the very fact that the limits can be lifted at will or certain high-traffic categories (such as a broadband company's own streaming TV channels) can be exempted fundamentally beggars the concept of these caps.

Think about it: If the internet provider can even temporarily lift the data caps, then there is definitively enough capacity for the network to be used without those caps. If there's enough capacity, then why did the caps exist in the first place? Answer: Because they make money.