There are game-like interactive shows, as well as the Nike fitness integration. It looks like the streaming giant may have taken a step back on its newest innovation.
The story of a high-stakes robbery years in the making that doesn't go as planned is told in the new series. The series has an additional trick up its sleeve, instead of just relying on a pacy story and solid cast. The episodes are not numbered, only color-coded, and can be watched in any order. The "rule" is that "White" is designed to be the final scene.
According to the marketing, the sequence each user gets may not be as random as they think.
Having compiled the order lists for myself, some colleagues and friends, and a wide selection of Twitter and TikTok users who have shared their random order, almost every one of these reports is being served "Yellow" and "Green" first and second. A couple have said they were served "Red", "Violet", or another episode first. Nearly 80 percent of the people who responded to the poll had either "Yellow" or "Green" as their starting point.
This is a small and non-scientific sample size, and I counted 15 full orders and half a dozen partial ones. Four of the 15 full lists I found were identical to one another, and all of them ended with the same sequence of 3.
If each permutation were evenly distributed among them, each unique variation would be delivered to about 44,000 people. If you exclude any that doesn't end in "White" from the 5040 possible random orders, you're left with 720 unique orders, each of which would serve about 309,000 users. I want to know if people being served the optimised orders are more likely to share the order they received.
The show's settings allow for "White" to always be the final episode in the sequence, so it's possible they'd also put a thumb on the scale, nudging the "random" orders into something that's better We contacted the company about this, but they didn't reply.
It would appear that the story within the smaller blocks is randomised to give a better experience for most viewers. This is supported by the official synopsis.
Some members may start with certain episodes (like episodes “Yellow or “Green”), then move deeper into their own personal viewing order with varying episodes (“Blue” or “Violet” or “Orange,” followed by “Red” or “Pink”) until the epic “White: The Heist” story finale.
There is no wrong order according to the company.
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People are having a lot of fun working out viewing orders and discussing how they affect their experience of the story. Some began with the further flashback, "Violet", and found that deep background made for a richer story, while others began with "Red", the morning after the robbery, and enjoyed zipping back and forth in the timelines. The creators will have been hoping that people aware of the gimmick will take more agency over their viewing experience, have fun picking their own order, and spark online chatter about the gimmick itself.
If you really want to test the experimental structure, you should follow the example of the intrepid viewers who have skipped the standard-ish Netflix order and used online generators to create their own, definitely random viewing orders.
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I have been watching in reverse chronological order and have found it to be a fascinating exercise. "White" is still being saved for the last time. Good luck is great, but there is no substitute for a plan.
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