At least 10 Apple devices are expected to be launched this year, with new product releases seemingly planned for each quarter of the year, according to reports.

After months of rumors about Apple's upcoming devices, we have gathered information from a range of sources to give a tentative plan for the company's launch this year. Accurate insights into Apple's plans can be found in the below time frames, which are based on information from reliable sources.

First Half of 2023

Since these devices are much further along in their development cycle, there is more detail about Apple's plans for the first half of 2020. For the first time in 22 years, Apple did not release new Macs in the fourth quarter of 2022, and with many of the Macs in Apple's lineup now in need of an update, the first half of 2023 looks to be a Mac heavy period.

First Quarter

According to one report coming out of Asia, Apple is planning to release updated 14- and 16-inch MacBook Pro models specifically around March, but other sources have been unwilling to specify a more specific time frame for the new machines. The new MacBook Pros seem to be timetabled for early this year, since they have been expected to launch in the fourth quarter of 2020.

After the launch of the M2 Max MacBook Pro and the M2 Ultra Mac Pro later this year, the current Mac Studio will contain outdated chip hardware and should also see a refresh, though we haven't heard concrete rumors about that yet.

There is a chance that the revival of the full-size HomePod will be accompanied by a new mini.

Second Quarter

  • 15.5-inch MacBook Air with ‌M2‌ and ‌M2‌ Pro chip options

The only device that we are aware of going into the second quarter is an all-new MacBook Air model that will fall between May and August. Apple usually holds its Worldwide Developers Conference in early June.

Second Half of 2023

It could be a crucial period for the company with the launch of an entirely new device category, but less is known about the exact timing of Apple's releases. Two devices were placed in the second half of the year.

  • Mixed-reality headset
  • Second-generation AirPods Max

The actual launch of Apple's headset is rumored for the second half of the year, but it is important to note that mass production is expected to begin in the first half of 2020. It's possible that Apple's headset could be announced sooner than later in the first half of the year, but more specific timing is not certain.

Although little is known about the next-generation AirPods Max, they are expected to launch in the second half of the 20th century, if trends from the launch of other AirPods continue.

Third Quarter

  • iPhone 15, ‌iPhone 15‌ Plus, ‌iPhone 15‌ Pro, and ‌iPhone 15‌ Ultra
  • Apple Watch Series 9

Apple's third-quarter releases are almost always the most predicable releases of the company's calendar, and the launch of new iPhone and Apple Watch models in September is likely to be the same as previous years.

The Apple Watch Series 9 is likely to get the first Apple Watch chip upgrade since the Series 5, and the Apple Watch Ultra could get a new chip as well.

Fourth Quarter

Every year since 2001, Apple releases new Macs in the fourth quarter of the year, so it's not a surprise. The fourth quarter of 2023 could be dominated by the iMac, with two new models, one succeeding the 24 inch iMac with the M1 chip from 2021, and one reviving the position of high-end all-in-one held by.

There are no rumors about an iPad refresh for 2023 other than the iPad mini, so it is possible that there will be multiple new tablets from Apple. The iPad mini could be released early in the future.

The launch timing of Apple's new products is still subject to change. As announcement dates get locked in and we're likely to have a good idea of when to expect new devices, we'll have a good idea of when to expect new devices.