Celebrity Cruises is giving out prizes to agents who have gone above and beyond for the line.
A chance of a visit will be given to agents who make their first Celebrity booking, produce a successful social media campaign, or receive good client feedback.
When an agent is visited by a sales manager, they can choose an envelope with a number of prizes, including money to spend on a team lunch, Celebrity rewards points and branded items.
Celebrity Cruises has plans for the largest educational programme.
Depending on the color of the envelope, agents could win a place for themselves and a colleague to attend Celebrity's upcoming seminar at sea
The event is part of the line's commitment to invite 600 travel agents to experience its vessels.
The line offers agents the chance to earn up to £1,500 in prize draws.
The first prize draw will reward 50 agents who have made 10 or more bookings and the second prize draw will reward 25 agents who have 20 or more bookings.
The wave campaign was shaped by feedback from the travel agent panels.
The agents told us that they want their rewards to be accessible to all agents.
We are giving more opportunities to earn cash prizes and experience important in-person training opportunities.
We have an exciting few years to come with our widest ever range of seven-night European sailings in the summer of 2023, as well as our most ambitious season of sailings for the year of 2025.
She said: "With travel agents telling us clients are looking to book holidays further in advance, we look forward to helping them maximize these opportunities now."
When booking in The Retreat or for sailings in the Galapagos Islands, agents will receive a bonus of up to 20%.
The first five bookings made by new agents will get them a £25 bonus.
Dondra Ritzenthaler, senior vice-president of sales, The Americas, will be speaking to Leon Hand on the January 11th edition of the 'Conversations with Celebrity'.
Sales tips for agents will be discussed by the duo.
Hand will be on the road giving face-to-face training to agents.