At the Consumer Electronics Show, Ram Truck showed off its upcoming electric pickup, which will compete with Detroit rivals as well as Rivian and possibly,Tesla.
A production model of the Ram 1500 Revolution BEV is expected to be unveiled in the coming months. The truck is a new vehicle from the ground up and features a dedicated electric architecture.
The interior of the vehicle features a more modern, clean and tech-centered design than the current Ram pickup. Most of the controls are on a 28-inch screen in the interior with a glass roof.
The production model that will be used next year is not known. The concept vehicle is a plan for the brand's future products.
Ram 1500 Revolution BEV electric concept pickup truckRam CEO Mike Koval Jr. told CNBC that it was a glimpse into the future of the truck company. As head of the brand, I think it's our plan on what customers can expect from Ram in the future.
The concept vehicle's performance specifications were not released. A retractable steering wheel, an in-vehicle artificial intelligence personal assistant, and a "Shadow Mode" where the vehicle could follow the driver at a safe distance are some of the features it mentioned.
The electric Ram truck is expected to enter an increasingly crowded segment of electric pickup trucks. A number of products are expected by next year.
Ram 1500 Revolution BEV electric concept pickup truckRam doesn't worry about being late for the segment.
He said that when the market is ready, it will be at the intersection. We don't believe we're late. We believe we will be hitting the market at the right time.
There is no plan to stop production of the gas or diesel-powered pickup trucks. EV adoption will not happen in a day or two, Koval said.
Ford's F-150 Lightning is the most successful electric truck. The Rivian R1T and Hummer EV pickup have been slow to ramp up production.
Ram 1500 Revolution BEV electric concept pickup truckThe design of the concept electric Ram pickup seems to be more of a lifestyle pickup than a traditional work truck, but executives said the production vehicle will serve both purposes.
Koval highlighted a midgate that can be opened to connect the bed to the cabin and a bed extender that will allow owners to haul an 18-foot piece of lumber.
The overall design of the Ram 1500 Revolution BEV concept was described as "brutiful" by the chief design officer.
The performance version of the Ram 1500 has that, according to the man. It is still pretty and attractive despite being tough as nails. We wanted this truck to have the same presence, but with a different goal.
Ram 1500 Revolution BEV electric concept pickup truck
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