6 Black-owned influencer management firms and talent agencies helping creators of color earn more money

influencer management and talent agencies have helped many creators build their brands.

They help creators decide between different business opportunities, connect with other people in the industry, and earn a steady income.

While some management firms and agencies have broad client rosters, others like UK-based firm Season25 focus on creators from diverse and underrepresented background in part because the founders themselves identify as part of those communities

Season25 was founded in June 2020 by Jessica Joseph, who noticed that it was mostly white. She decided to open her own agency to help creators who identify as Black, Indigenous, and People of Color make more money.

There is a pay gap between white and black people.

Annelise Campbell, a 29-year-old black leader in the industry, started a talent agency.

Campbell told Insider that she was a problem for her because she was a Black woman. Most brands don't see the value of diverse creators and the audience they serve.

Campbell is part of the Campbell Francis Group and works with Gen Zinfluencers on TikTok.

There are more than one Black-led influencer-management firm.

• Malc Agency, founded by Mariam Sinminsola Abaas. Abaas, 30, started Malc Agency in 2020 and manages the company from Lagos, Nigeria. She works with a team of three full-time staff and four freelancers, all of whom she hired in 2021.
• Kensington Grey, founded by Shannae Ingleton Smith. Grey, 41, founded her own management firm in 2019 and the company now has more than 20 full-time employees, with plans to hire more people in the near future. Her agency represents more than 50 creators.
• Talentiish, founded by Julian Andrew. Andrew, 31, worked in the industry for more than 10 years before launching his own talent agency earlier this year. Ten of the creators he managed while working for other agencies followed him to his firm.
• The Paul Harville Group, founded by Gigi Harville. Harville, 29, is based in Los Angeles, California, but runs her company with five remote employees. Her agency manages 15 creators across the US, as well as a digital sorority content house with 15 female creators.

Read about other talent management firms and agencies representing BIPOC creators, including companies founded by Asian and Hispanic leaders.