At the Consumer Electronics Show, BMW unveiled the i Vision Dee electric sport sedan, a concept car seemingly positioned to compete with Apple's long-rumored electric vehicle.
The i Vision Dee uses some Amazon voice-recognition technology but mainly showcases BMW's own software-first approach to next- generation vehicles with features designed to pre-emptively tackle tech companies like Apple that are seemingly on the verge of entering the auto industry. Since the beginning of the year, BMW has offered over-the-air software updates for millions of its vehicles, and going forward, it wants to focus on data protection, guiding developers, and seamless digital integration.
In the i Vision Dee, drivers can choose from five different levels of information to display on the dashboard, including augmented reality. A large projected display can be seen from the entire window. Dee, BMW's next- generation voice assistant, can provide driver assistance, recognise the identity of the driver, open the doors automatically, and more.
The car's entire color and display patterns can be changed with the help of e-ink segments. As part of the launch of a wider software-led vehicle platform, the i Vision Dee will be made available.
The i Vision Dee appears to be set to compete with Apple's future electric vehicle and could offer tangible signs of the sort of features to expect from it when it is finally announced by the company.
There have been hundreds of reports about Apple's car plans, but the most recent one claims that the company has scaled back its initial plans and dropped its price point for a self-driving car.
A car with limited self-driving capabilities is expected to be priced under $100,000. It's possible that Apple's electric vehicle could be a direct competitor to the Model S.
The car will need to undergo regulatory approval and extensive testing before it can be released to the public, but it could be announced in the year 2025.
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